freetobook
Hotel reservations software
Hospitality software
Reservation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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What is freetobook
freetobook is a hotel reservation and booking management product used by accommodation providers to take direct bookings and manage availability. It typically supports a booking engine for a property website and tools to handle reservations and guest details. It is positioned for small-to-midsize hospitality operators that want a lightweight way to accept and manage bookings without adopting a full enterprise stack.
Direct booking enablement
The product focuses on helping properties capture reservations through their own website rather than relying only on third-party channels. This supports a common use case for independent hotels and small lodging operators that want a simpler direct-booking workflow. In practice, this can reduce operational overhead compared with deploying a broader suite that includes extensive event, group, or enterprise distribution features.
Hospitality-specific workflows
freetobook is oriented around lodging reservation concepts such as availability, booking requests, and guest information. This makes it more immediately applicable than generic reservation tools that require significant configuration to fit hotel operations. For smaller properties, hospitality-specific defaults can shorten setup time and reduce the need for custom process design.
Lightweight operational footprint
The product is typically used as a focused reservations tool rather than a large, multi-module hospitality platform. This can be a fit for properties that do not need advanced revenue management, complex multi-property controls, or deep integrations. A narrower scope can also simplify training for front-desk or owner-operator teams.
Unclear integration ecosystem
Publicly verifiable information about supported integrations (e.g., channel managers, payment providers, accounting, CRM) is limited. For many hotels, integration breadth is a key differentiator versus more widely documented platforms in this space. Buyers may need to validate integration options and any associated costs during procurement.
Limited enterprise capabilities
For multi-property groups or hotels with complex distribution and reporting requirements, a lightweight reservations tool may not cover needs such as centralized controls, advanced role-based administration, or extensive analytics. Properties that require sophisticated inventory distribution, corporate contracting, or group/event workflows may outgrow the product. Fit should be assessed against operational complexity and scale.
Sparse vendor transparency
Vendor details such as corporate ownership, headquarters location, and official social profiles are not consistently discoverable from widely available sources. This can complicate due diligence on security posture, support coverage, and long-term product roadmap. Prospective customers may need to request formal documentation (e.g., company registration details, SLAs, data processing terms).
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Direct Booking Engine | FREE forever | No tie-in, no annual fee and no commission; booking diary, direct booking links, flexible occupancy pricing, booking source & occupancy reporting. |
| Channel Manager | £1.50 per booking | Pay-as-you-go: monthly minimum £9 (0–6 bookings) and monthly maximum £99 (66+ bookings); £49 one-off connection fee per OTA channel; all direct bookings are free. Minimum charge applies from 1 April 2025. |
| Card Payments | £139 per year (Single Unit £99) | Integrated card payments (PCI compliant), quick setup, no separate merchant account required. |
| Messaging | £89 per year (Single Unit £59) | Guest messaging, templates, branding and automated communications. |
| Google Bookings | £59 per year | Live Google connection (Google Zero) to show direct rates; note customers pay Google ~7% of booking value for Google’s paid components. |
| Reputation Suite | £15 per month (or £7.50 per month if paid annually) | Tools to improve review rank on TripAdvisor and Google; annual-payment discount applies. |
| Dynamic Pricing | POA (Price on application) | Automated frequent price optimisation; contact sales for a quote. |
