Friendly Captcha
Bot detection and mitigation software
Web security software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€9 per month
Free TrialFree version
Small
Medium
Large
- Education and training
- Banking and insurance
- Professional services (engineering, legal, consulting, etc.)
What is Friendly Captcha
Friendly Captcha is a privacy-focused CAPTCHA alternative used to protect web forms and user flows from automated abuse such as spam submissions and credential-stuffing attempts. It provides a proof-of-work style challenge that runs in the browser and can be integrated into websites and web applications via client-side widgets and server-side verification. Typical users include product, security, and engineering teams that need bot protection for sign-up, login, contact, and checkout forms. A key differentiator is its emphasis on minimizing user tracking and avoiding image-based puzzles while still providing an abuse-prevention control.
Privacy-oriented challenge design
Friendly Captcha is designed to reduce reliance on user profiling and cross-site tracking signals compared with many traditional CAPTCHA approaches. This can help organizations align bot mitigation on forms with privacy and data-minimization requirements. It is also relevant for teams that want a bot control without requiring end users to solve image puzzles. The approach can be a better fit for privacy-sensitive sites and regions with stricter privacy expectations.
Developer-friendly form protection
The product targets common web abuse points such as contact forms, registration, password reset, and login flows. It typically integrates through a front-end widget plus a server-side verification step, which fits standard web application architectures. This makes it straightforward to apply protection to specific endpoints without deploying a full edge security stack. It can be used alongside existing WAF/CDN controls as an additional layer on high-risk forms.
Improved user experience vs puzzles
By avoiding classic image-selection puzzles, Friendly Captcha can reduce friction for legitimate users in many scenarios. This is useful for conversion-sensitive flows such as sign-up and checkout where challenge difficulty can impact completion rates. It also reduces the operational burden of handling user complaints about unsolvable or confusing puzzles. The interaction model is generally simpler for end users than multi-step visual challenges.
Narrower scope than full suites
Friendly Captcha primarily addresses bot abuse at the form or interaction level rather than providing broad bot management across all application traffic. Organizations needing advanced bot classification, device fingerprinting, or large-scale automated attack mitigation at the edge may still require additional web security controls. It does not replace a full web application security platform for DDoS, API protection, or comprehensive WAF needs. As a result, it is often one component in a layered security approach.
Client-side compute dependency
Proof-of-work style challenges rely on the client device completing computation, which can be impacted by low-power devices, older browsers, or constrained environments. This can introduce variability in completion time and user experience across device types. Teams may need to test performance and accessibility impacts for their audience. Some environments (e.g., strict script blockers) can also interfere with challenge execution.
Integration and tuning required
Effective deployment typically requires correct server-side verification, endpoint coverage decisions, and tuning to balance friction and protection. Misconfiguration can lead to either unnecessary user challenges or insufficient protection on targeted flows. Engineering teams may need to monitor outcomes (false positives/negatives) and adjust implementation over time. This can be more involved than turnkey protections embedded in broader web security stacks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (Non-commercial) | Free | 1 protected domain; Up to 1,000 requests/month; privacy-friendly protection; no image labeling tasks; fully accessible. |
| Starter | €9 per month | 1 protected domain; Up to 1,000 requests/month; Free 30-day trial; privacy-first invisible CAPTCHA; commercial use. |
| Growth | €39 per month | Up to 5 protected domains; Up to 5,000 requests/month; Usage statistics; Free 30-day trial. |
| Advanced | €200 per month | Up to 50 protected domains; Up to 50,000 requests/month; Automatic risk detection & smart difficulty scaling; Real-time risk intelligence; Dedicated data centers (e.g. EU only); 99.9% uptime SLA; User management; Online support; Free 30-day trial. |
| Enterprise | Custom pricing | Unlimited protected domains; Unlimited requests/month; Professional analytics & reporting; App-specific controls; SSO & audit logs; Self-hosted endpoint option; Software engineer support; Contact sales for pricing. |
Seller details
Friendly Captcha GmbH
Private
https://friendlycaptcha.com
https://x.com/friendlycaptcha
https://www.linkedin.com/company/friendly-captcha/
