G2 Profile and Reviews
Market intelligence software
Online reputation management software
Survey software
Conversational AI survey platforms
Market intelligece software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$299.00 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Public sector and nonprofit organizations
- Education and training
What is G2 Profile and Reviews
G2 Profile and Reviews is a product listing and review management capability within the G2 software marketplace that helps vendors collect, display, and respond to user reviews about their software products. It is used by software publishers and go-to-market teams to monitor sentiment, manage their public product profile, and support reputation and demand-generation activities. The product centers on verified user reviews, category placement, and profile content that appears on G2 product pages.
Large review marketplace visibility
G2 product profiles and reviews are published within a widely used B2B software discovery site, which can influence buyer research workflows. Vendors can centralize key product information (positioning, screenshots, pricing notes, integrations) on a public page. This provides a single destination that is often referenced during vendor shortlisting.
Structured review collection workflow
The platform supports collecting reviews in a standardized format with ratings and qualitative prompts. This structure makes it easier to compare feedback over time and across product areas than ad-hoc surveys. Vendors can use the resulting review content for internal voice-of-customer analysis and external proof points, subject to G2 policies.
Reputation monitoring and response
Vendors can monitor incoming reviews and respond publicly, which supports customer engagement and issue follow-up. Review content can surface recurring themes (e.g., support, usability, feature gaps) that inform product and customer success priorities. The public response mechanism also helps demonstrate accountability to prospective buyers.
Limited control over listing
Because the profile and reviews live on a third-party marketplace, vendors have limited control over category definitions, ranking methodologies, and how competitors appear alongside them. Changes to G2 taxonomy or scoring can affect visibility without changes to the underlying product. This can make outcomes less predictable than first-party reputation channels.
Not a full survey platform
While reviews capture structured feedback, the product is not designed for complex survey logic, advanced sampling, or multi-channel survey distribution typical of dedicated survey tools. It is primarily oriented to software review collection rather than broad customer research programs. Organizations needing conversational or AI-driven survey experiences may require separate tooling.
Coverage varies by segment
Review volume and buyer traffic can vary significantly by software category, geography, and company size. Newer products or niche categories may struggle to accumulate enough reviews for meaningful benchmarking or visibility. Results can therefore be uneven compared with data providers focused on contact, firmographic, or intent datasets.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | Free | 3 Profile Admins; Basic Profile; Standard Seller Page; 'Users Love Us' Badge; Basic review collection & syndication. |
| Starter | $299/month or $2,999/year (16% discount) — promotional first-year rate | Everything in Free, plus: Single-profile review collection; $100 gift card review credits; Custom CTAs; Upgraded profile; Branded banners & review campaigns; Report, milestone & annual badge license. Note: site states "Pricing for year 1. Year 2 pricing increases to $599/month or $6,000/year." |
| Professional | Contact sales | Everything in Starter, plus: 10 users; 3 video reviews; $500 gift card review credits; Single-product custom CTAs; Review management; Profile visitor data; Premium seller pages; Expanded support & account settings. |
| Enterprise | Contact sales | Everything in Professional, plus: Unlimited users; 5 video reviews; Multi-profile review collection; $1,000 gift card review credits; Multi-product custom CTAs; Market Intelligence; Solutions pages; Multi-product reviews (on Solutions pages). |
Seller details
G2.com, Inc.
Chicago, IL, USA
2012
Private
https://www.g2.com
https://x.com/G2dotcom
https://www.linkedin.com/company/g2dotcom/
