GemPages Page Builder
Landing page builders
Website builder software
Drag and drop app builder software
Conversion rate optimization tools
Application development software
Mobile development software
AI landing page builder tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Retail and wholesale
- Manufacturing
- Real estate and property management
What is GemPages Page Builder
GemPages Page Builder is a landing page and storefront page builder app designed primarily for Shopify merchants. It provides a drag-and-drop editor and a library of page templates to create and publish product pages, landing pages, and other commerce pages without custom code. The product focuses on Shopify-native workflows (themes, products, and checkout constraints) and includes tools aimed at improving on-page conversion performance through layout, content, and testing features.
Shopify-focused page building
GemPages is built around Shopify storefront use cases such as product pages, collection pages, and campaign landing pages. It fits teams that want to iterate on page layouts without editing theme code for every change. The app model aligns with Shopify’s ecosystem for publishing and managing pages within an existing store.
Drag-and-drop editor and templates
The product provides a visual editor that supports assembling sections and components on a page. Pre-built templates and reusable blocks help standardize layouts across campaigns and reduce time to launch. This is useful for small ecommerce teams that need repeatable page patterns for promotions and product launches.
Conversion-oriented page capabilities
GemPages includes features commonly used for conversion optimization on landing pages, such as structured page sections, product-focused components, and support for experimentation workflows (availability varies by plan). These capabilities help teams test messaging and layout changes without a full development cycle. It is positioned for merchants who prioritize rapid iteration on storefront content rather than broader marketing automation.
Primarily limited to Shopify
GemPages is mainly intended for Shopify stores, so it is not a general-purpose website builder for arbitrary hosting environments. Organizations running multiple ecommerce platforms or custom stacks may find it difficult to standardize on GemPages across properties. Portability of pages and components outside Shopify is typically limited.
Not a full app dev platform
Despite drag-and-drop building, the product is oriented to web storefront pages rather than end-to-end application development. It does not replace a full software development lifecycle for complex business logic, backend services, or native mobile apps. Teams needing broader application development and deployment controls will likely require additional tools.
Advanced features can add complexity
As page designs become more customized, teams may need stronger governance around templates, brand consistency, and performance. Rich visual builders can introduce page weight or styling inconsistencies if not managed carefully. Some optimization and testing capabilities may depend on specific plans or integrations, which can affect total cost and implementation effort.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 | 1 published page; drag-and-drop page builder; responsive design; GemAI Image-to-Layout (limited sections); email & chat support; intended as a permanent free tier to explore the app. |
| Build | $29 per month (monthly) — $23 per month if billed annually ($276/year) | Unlimited published pages; all page types; Theme Sections: 20; 400+ prebuilt CRO sections; Version history (50 records/page); GemAI Image-to-Layout: 300 sections; AI-generated content: 100 rewrites/month; email & chat support; sales funnel and limited post-purchase upsell volume. |
| Optimize | $59 per month (monthly) — $47 per month if billed annually ($564/year) | Everything in Build, plus: all design elements; Theme Sections: 100; instant landing page (headless); Version history (100 records/page); unlimited AI Image-to-Layout; AI-generated content: 200 rewrites/month; priority live chat support; unlimited post-purchase upsell volume. |
| Enterprise | $199 per month (monthly) — $159 per month if billed annually ($1,908/year) | Everything in Optimize, plus: unlimited theme sections; priority video-call support; no commission fee; tailored enterprise entitlements; contact sales for custom terms. |
Notes: Annual (yearly) discounted prices are displayed on GemPages' pricing page, but the Help Center states annual billing is no longer offered to new customers and that "All new subscriptions are now available on a monthly basis."
