Giftbit
Loyalty management software
Rewards and incentives software
Demand generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailable
Free version
Small
Medium
Large
- Public sector and nonprofit organizations
- Information technology and software
- Education and training
What is Giftbit
Giftbit is a rewards and incentives platform that lets businesses send digital gift cards and prepaid rewards to customers, prospects, and employees. It is commonly used for survey incentives, referral rewards, customer support make-goods, and demand generation campaigns that require fast reward fulfillment. The product focuses on API-driven and bulk-send workflows, reward catalog management, and delivery via email or links, with options to control budgets and track redemptions.
Broad digital reward catalog
Giftbit supports sending digital gift cards across multiple brands and regions, which helps teams match rewards to recipient preferences. This is useful for programs that need flexibility rather than a single-store reward. It also reduces operational effort compared with sourcing and distributing rewards manually.
API and automation friendly
Giftbit provides API-based reward sending that fits product-led growth, support tooling, and marketing automation use cases. Teams can trigger rewards from internal systems (e.g., CRM, survey tools, or customer support platforms) instead of relying only on manual sends. This makes it easier to scale incentive programs with consistent rules and auditability.
Controls for budget and tracking
The platform includes tools to manage funding, set reward amounts, and monitor delivery and redemption status. These controls help marketing and operations teams reconcile spend and measure participation. Tracking also supports troubleshooting when recipients do not receive or redeem rewards.
Not a full loyalty suite
Giftbit centers on incentive fulfillment rather than end-to-end loyalty program management. Organizations that need points accrual, tiering, offers, customer profiles, and omnichannel loyalty journeys may require additional systems. As a result, it often complements rather than replaces broader loyalty management platforms.
Limited campaign orchestration
Compared with platforms built for full-funnel demand generation, Giftbit is less focused on audience segmentation, multi-step journeys, and advanced experimentation. Teams may still need separate tools for campaign design, lead nurturing, and attribution. Giftbit typically handles the reward component within a larger marketing stack.
Reward availability varies by region
Gift card brand coverage, denominations, and delivery options can vary by country and currency. Global programs may need extra configuration to ensure consistent recipient experiences across markets. Some use cases may require alternative payout methods if gift cards are not suitable in certain regions.
Plan & Pricing
Pricing model: Pay-as-you-go (no subscription fees) Free tier/trial: Platform access is free and fully functional (permanently free access to the platform and API); no time-limited trial required. Costs:
- Face value of rewards: You pay the exact face value of the reward you send (e.g., a $50 gift card costs $50).
- Credit card funding (convenience fee): 3.5% when funding by credit card.
- Currency conversion fee: 2% when your funding currency differs from the reward currency.
- Prepaid / physical card exceptions: USD Physical Visa Incentive Card — $4.95 per card (shipping/printing); GBP Mastercard — £1 per card; AUD Visa — $2 AUD per card.
- Most platform features (platform access, API, templates, reporting, team accounts, support) have $0 platform cost. Discounts / custom pricing / program options:
- Volume discounts and custom pricing for high-volume senders are available by contacting Giftbit.
- Breakage recapture and revenue-sharing options exist for promotional rewards (default breakage sharing on promotional rewards is 25%). Notes:
- No subscriptions, no minimums, no per-user fees; support and full feature set available to all customers.
- Additional standard processing fees may apply (credit card processing, currency conversions, select prepaid cards).
Seller details
Giftbit Inc.
Vancouver, BC, Canada
2012
Private
https://www.giftbit.com/
https://x.com/giftbit
https://www.linkedin.com/company/giftbit/
