Gleam
Lead capture software
Gamification software
Sweepstakes software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10 per month
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What is Gleam
Gleam is a web-based platform for running promotional campaigns such as giveaways, contests, and reward-based actions to capture leads and grow audiences. It is typically used by marketing teams, ecommerce brands, and creators to collect entries via forms and incentivize actions like email sign-ups, social follows, and referrals. The product centers on configurable campaign widgets and landing pages, with options to validate entries and export or sync captured data to other marketing systems. It is not a full CRM; it is primarily a campaign execution and lead capture tool.
Purpose-built giveaway workflows
Gleam provides dedicated giveaway/contest mechanics (entry actions, bonus entries, referral actions, and winner selection) that fit common sweepstakes use cases. This reduces the need to assemble custom forms and logic in general-purpose marketing tools. Campaign setup focuses on configuring actions and rules rather than building end-to-end sales workflows. For teams running recurring promotions, this specialization can shorten time to launch.
Multiple entry and validation options
The platform supports a range of entry actions (for example, email capture and social actions) and can apply rules to control eligibility and reduce low-quality entries. These controls help marketers align campaigns with specific acquisition goals rather than collecting unstructured leads. Data capture is structured around campaign fields and actions, which supports downstream segmentation. This is useful when compared with systems that primarily manage leads after capture rather than during the promotion.
Integrations and data portability
Gleam is designed to pass captured leads to other systems via integrations and exports, enabling follow-up in email marketing or CRM platforms. This separation of concerns can work well for organizations that already standardize on a CRM and only need campaign-level acquisition. It also supports embedding widgets on existing sites, which can reduce dependence on a separate landing-page stack. The integration-first approach helps teams avoid duplicating customer records across tools.
Not a full CRM
Gleam does not replace a sales CRM for pipeline management, account hierarchies, forecasting, or sales activity tracking. Organizations that need lead-to-revenue management typically still require a separate CRM and marketing automation stack. As a result, reporting across acquisition, nurturing, and revenue often depends on external tools. This can add implementation work compared with suites that include CRM and demand-gen in one system.
Campaign-centric reporting scope
Analytics primarily focus on campaign performance and entry actions rather than full-funnel attribution across channels and touchpoints. Teams that require multi-touch attribution, cohort analysis, or advanced revenue reporting may find the native reporting insufficient. Deeper analysis often requires exporting data to BI tools or relying on downstream platforms. This can increase operational overhead for data teams.
Compliance and fraud management varies
Sweepstakes and contest programs can require jurisdiction-specific rules, consent handling, and auditability depending on where campaigns run. While Gleam supports entry validation controls, organizations may still need legal review and additional processes for official rules, eligibility, and record retention. High-volume promotions can also attract fraudulent behavior that may require layered controls beyond basic validation. These requirements can affect time-to-launch for regulated or global campaigns.
Plan & Pricing
Gleam — Pricing (official site: gleam.io)
Competitions
| Plan | Monthly price | Yearly price (billed annually) | Key features & notes |
|---|---|---|---|
| Free | $0 | N/A | Unlimited campaigns with limited features (Winner data only, 20+ entry types, random draws). |
| Hobby | $19 /mo | $10 /mo | Unlimited campaigns, up to 15 winners, up to 4 prizes, repeat action limit 2, unlocked entry data. |
| Pro | $59 /mo | $39 /mo | Pro email integrations, unlocked user data, manual winners, branding & advanced actions. |
| Business | $179 /mo | (yearly pricing shown on-site via toggle; not unambiguously listed in page HTML) | Business email integrations, up to 250 winners, repeat action limit 10, team seats. |
| Premium | $299 /mo | (yearly pricing shown on-site via toggle; not unambiguously listed in page HTML) | Premium email integrations, up to 500 winners, higher limits & team seats. |
Rewards
| Plan | Monthly price | Yearly price (billed annually) | Key features & notes |
|---|---|---|---|
| Pro | $49 /mo | $29 /mo | Includes 1k claims, pro email integrations, repeat action limit 5, 4 reward types. |
| Business | $129 /mo | $79 /mo | Includes 10k claims, business actions, remove 'Powered by Gleam', 3 team seats. |
| Premium | $479 /mo | $299 /mo | Includes 100k claims (or larger), premium integrations, higher limits & team seats. |
Captures
| Plan | Monthly price | Yearly price (billed annually) | Key features & notes |
|---|---|---|---|
| Pro | $49 /mo | $29 /mo | Includes 1k conversions, unlimited forms, 30+ templates, email integrations, targeting. |
| Business | $129 /mo | $79 /mo | Includes 5k conversions, unlimited forms, A/B testing, CSS editor, team seats. |
| Premium | $479 /mo | $299 /mo | Includes 50k conversions (or larger), custom captures, webhooks, API (BETA). |
Galleries
| Plan | Monthly price | Yearly price (billed annually) | Key features & notes |
|---|---|---|---|
| Pro | $49 /mo | $29 /mo | Includes 1k items, unlimited connections, all import sources, 60 minute updates. |
| Business | $179 /mo | $109 /mo | Includes 10k items (or higher), 30 minute updates, moderation, multi-campaign import. |
| Premium | $479 /mo | $299 /mo | Includes 50k items (or higher), 15 minute updates, advanced controls, API (BETA). |
Full Package (access to all apps)
| Plan | Monthly price | Yearly price (billed annually) | Key features & notes |
|---|---|---|---|
| Pro (Package) | $119 /mo | $79 /mo | Access to Pro versions of all Gleam apps; includes increased limits and 2 team seats. |
| Business (Package) | $479 /mo | $299 /mo | Access to Business versions of all apps; higher limits, 5 team seats. |
| Premium (Package) | $1,199 /mo | $749 /mo | Access to Premium versions of all apps; highest limits & team seats. |
Notes & caveats:
- Prices above were read directly from Gleam's official pricing pages for each app and the Package page; pages include a Monthly vs Yearly toggle (yearly = discounted "per month" equivalent). Where the page clearly displayed both monthly and yearly per-month amounts I included both. In a few places the HTML contains duplicated blocks for the monthly/yearly toggle and some yearly values for higher tiers were not unambiguously present in the page source I retrieved; those yearly cells are marked as such above rather than guessed. (See source citations below.)
- Competitions uniquely offers a permanently Free plan (Free tier available only for Competitions). Other apps (Rewards, Captures, Galleries) do not show a permanently free tier on their pricing pages.
