GoThru
Virtual tour software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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Free version
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What is GoThru
GoThru is a virtual tour software platform used to create, edit, and publish 360° virtual tours from panoramic images and compatible 360 cameras. It targets real estate, hospitality, retail, and facilities teams that need interactive tours for marketing, documentation, or remote walkthroughs. The product combines tour building (hotspots, navigation, media overlays) with hosting and sharing options, and it supports workflows that start from camera capture through to web delivery.
End-to-end tour workflow
GoThru supports a full workflow from importing 360 panoramas to assembling scenes, adding hotspots, and publishing tours for web sharing. This reduces the need to stitch together separate tools for editing and hosting. It is suited to teams that want a single system for creation and distribution rather than only an editor or only a hosting gallery.
Interactive tour authoring tools
The platform provides common virtual tour building blocks such as scene-to-scene navigation, hotspots, and embedded media elements. These features enable guided walkthroughs and contextual information inside a tour. This aligns with typical requirements for property tours and location documentation use cases.
Web-based publishing and sharing
GoThru publishes tours that can be shared via links and embedded on websites, supporting common distribution needs for listings and location pages. Centralized hosting helps teams manage multiple tours and update content without re-sending large files. This is useful for organizations maintaining a library of tours across many locations.
Feature depth varies by plan
Capabilities such as branding controls, advanced integrations, or higher-volume hosting are often tied to specific subscription tiers in this product category. Buyers may need to validate which features are included at the required scale and whether add-ons apply. This can affect total cost and rollout planning for multi-location deployments.
Limited fit for custom builds
Organizations that require highly customized viewers, bespoke UI, or deep application embedding may find a hosted tour platform less flexible than developer-centric toolkits. If extensive customization is required, teams may need additional development work or alternative deployment approaches. Fit should be validated for complex web/app integration requirements.
Content creation still manual
Even with a guided editor, producing consistent tours requires time for capture, scene organization, hotspot placement, and QA. Maintaining large tour libraries can become operationally intensive without standardized processes. Teams should plan for governance, naming conventions, and update cycles.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month | Free account; limited to 4 Panorama tours / 10 GB (per official pricing page/docs). Pay-as-you-go publishing to Google Street View available as a separate one-time fee. |
| Basic | $10.00 per month | Starter plan: 2 Google Street View (Blue Line) tours/month, 100 GB space, GoThru Enhanced Tours available ($25/yr for hosted Enhanced Tours if not included). |
| Pro | $23.95 per month | 10 Google Street View tours/month, 100 GB space, unlimited GoThru Enhanced Tours within plan space. |
| Pro Video | $53.95 per month | 10 Google Street View tours/month, 500 GB space, unlimited GoThru Enhanced Tours within plan space, higher daily 360/video quotas. |
| Agency | Pricing not listed on site (Contact sales / custom) | For agencies/photographers needing extra space and advanced features; site lists an "Agency" tier but does not show a public price. |
Notes:
- Pay-as-you-go (one-time per-publish) model is available for infrequent publishers. The official docs state a $10 one-time fee per publish; the pricing page lists a $14 USD /Tour one-time fee under the Free column (official pages are inconsistent on the per-publish amount). See official pages for details and to confirm current rates.
