GroundTruth Ads Manager
Location-based marketing software
Cross-channel advertising software
Demand side platform (DSP)
Display advertising software
Mobile advertising software
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Real estate and property management
- Accommodation and food services
- Healthcare and life sciences
What is GroundTruth Ads Manager
GroundTruth Ads Manager is a self-serve advertising platform used to plan, buy, and measure location-informed digital media campaigns. It supports use cases such as driving store visits, targeting audiences based on real-world movement patterns, and running performance campaigns for multi-location brands and agencies. The platform focuses on geo-targeting and foot-traffic attribution alongside standard programmatic buying workflows. It is typically used for mobile-first and cross-channel campaigns that include display and video inventory.
Strong location-based targeting
The product centers on geo-targeting and location-derived audience segments for campaign activation. This supports common retail and local-services use cases such as conquesting, proximity targeting, and targeting around points of interest. For teams prioritizing offline outcomes, the location layer can be more directly actionable than broad demographic-only targeting.
Foot-traffic measurement workflows
GroundTruth Ads Manager is designed to connect ad exposure to in-store visitation using location signals. This helps advertisers evaluate incremental lift and optimize toward store-visit outcomes rather than only clicks. The measurement orientation aligns with advertisers that need offline attribution as a core KPI.
Self-serve campaign management
The platform provides a single interface to set up campaigns, define targeting, manage creatives, and review reporting. This can reduce reliance on managed-service buying for teams that want hands-on control. It also supports agencies running repeatable workflows across multiple clients and locations.
Location data governance complexity
Using location signals for targeting and attribution introduces privacy, consent, and regulatory considerations that vary by region. Buyers may need additional legal review, consent management alignment, and internal governance before deploying campaigns. These requirements can slow rollout compared with channels that do not rely on sensitive location data.
Not a full marketing suite
GroundTruth Ads Manager focuses on paid media activation and measurement rather than end-to-end lifecycle marketing. Organizations looking for native email/SMS orchestration, CRM, or deep customer journey automation may need additional systems. This can increase integration and reporting effort across tools.
Inventory and integrations vary
Cross-channel execution depends on available inventory sources and the specific integrations supported in the platform. Some advertisers may find limitations in certain channels, formats, or third-party measurement/clean-room options compared with broader enterprise ad stacks. Fit for purpose often requires validation during a pilot against required publishers, formats, and reporting outputs.
Plan & Pricing
Pricing model: Pay-as-you-go (CPM / CPV) Free tier/trial: No permanent free plan. Promotional $500 credit offered to kickstart a self-serve campaign (marketing credit, not described as a time-limited "trial").
Example costs / rate guidance (official site):
- Mobile & Desktop (Display & Video): Minimum CPM $3.50; recommended CPM for short-flight/event campaigns $10–$15; recommended CPM for video ~ $7–$12 (platform guidance also lists $8 CPM as a suggested video pacing bid).
- Connected TV (CTV) & OTT (Standard inventory): $25 CPM.
- CTV Top Networks (Premium bundle): $35 CPM (Top Networks rate card / required bid).
- Audio: Streaming minimum CPM $19; Podcast minimum CPM $25 (if targeting both streaming & podcasts minimum CPM is $25).
- Digital Out-of-Home (DOOH): Publisher & venue rate ranges provided as directional guidance (examples: Transit $7–$22; Outdoor $9–$15; Retail $7.5–$9; Venue-specific CPMs vary by publisher).
Budget / minimums (official site):
- Self-Serve Ads Manager: No minimum campaign spend; no IO contract required.
- Managed Service (Sales-driven / Hands-Free): $10,000 minimum campaign spend for managed service engagements.
- Daily Budget feature: Minimum spend equivalent to 250 impressions/day (platform enforces this guardrail).
- Billing: Card billing has a $500 billing threshold (platform may bill earlier if threshold reached); invoice billing available for approved customers.
Discounts / enterprise pricing:
- Enterprise / volume / managed engagements use custom pricing via Sales; contact GroundTruth sales for negotiated discounts and enterprise terms.
Notes & caveats:
- All pricing guidance above is presented on GroundTruth’s official Ads Manager pages and Help Center as rate guidance and minimum bid recommendations; actual CPMs experienced in market will vary by targeting, inventory, and auction dynamics.
Seller details
GroundTruth, LLC
New York, NY, USA
2010
Private
https://www.groundtruth.com/
https://x.com/groundtruth
https://www.linkedin.com/company/groundtruth/
