Growave
Customer advocacy software
Loyalty management software
Review management software
E-commerce personalization software
Social commerce platforms
Demand generation software
Brand advocacy software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Education and training
What is Growave
Growave is a Shopify-focused customer engagement platform that combines loyalty and rewards, referrals, reviews/UGC, wishlists, and basic customer segmentation to help e-commerce brands drive repeat purchases. It is typically used by direct-to-consumer merchants that want a single app to run points-based programs, capture product reviews, and incentivize referrals and social sharing. The product is delivered as a SaaS application with Shopify integrations and storefront widgets. It differentiates by bundling multiple retention and advocacy functions into one Shopify app rather than requiring separate tools.
All-in-one retention suite
Growave consolidates loyalty, referrals, reviews, wishlists, and UGC into a single product. This can reduce the number of separate apps a merchant needs to install and maintain on Shopify. It also centralizes customer incentives and on-site engagement features under one admin experience. For teams with limited resources, this bundling can simplify vendor management and implementation.
Shopify-native implementation
The product is designed primarily for Shopify stores, with integrations and storefront components intended for typical Shopify themes and checkout flows. This focus can shorten time-to-launch compared with more general-purpose advocacy or affiliate platforms. Merchants can deploy on-site widgets for reviews, wishlists, and loyalty prompts without building custom front-end components from scratch. Shopify alignment also supports common e-commerce use cases like post-purchase review requests and points accrual.
Multiple advocacy mechanics
Growave supports several advocacy levers—referrals, reviews, and social/UGC—alongside loyalty rewards. This allows brands to run coordinated campaigns (e.g., reward points for reviews and referrals) using one system of record for incentives. It can be useful for demand generation efforts that rely on customer-driven acquisition rather than paid media alone. The breadth of mechanics provides flexibility for different product categories and customer behaviors.
Shopify-centric scope
Growave is primarily built for Shopify, which can limit suitability for merchants on other e-commerce platforms. Organizations running multi-store or multi-platform architectures may face constraints or require additional tooling. If a brand needs deep integrations with non-Shopify commerce stacks, the implementation may become more complex. This platform focus can be a blocker for enterprise environments with heterogeneous systems.
Less depth than specialists
Because it bundles several functions, some modules may not match the depth of dedicated tools in areas like affiliate/partner management, advanced referral attribution, or enterprise review moderation workflows. Teams with complex commission structures, multi-touch attribution requirements, or extensive compliance needs may outgrow the built-in capabilities. In those cases, merchants may still need separate point solutions. This can reduce the value of an all-in-one approach over time.
Potential performance overhead
Adding multiple storefront widgets (reviews, wishlists, loyalty prompts) can increase theme complexity and may affect page performance if not configured carefully. Merchants often need to test theme compatibility and monitor site speed after installation. Custom theme work may be required for highly customized storefronts. These factors can increase implementation effort compared with lighter-weight single-purpose apps.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | Free plan. Official docs state a monthly limit of 100 orders (with a total limit of 500 orders); includes basic Loyalty points, Wishlist, Product Reviews, data import/export. Widgets and email notifications stop after the free-plan limit is reached. |
| Entry | $49 / month (or $470 / year — ~ $39.20/mo billed annually) | Includes 500 monthly orders; additional orders: $15 per 100 orders. Features listed on the official pricing page: Loyalty points program, Referral program (with fraud protection), Product reviews, Wishlist, 1 integration (e.g., Klaviyo), Nudges, Shopify POS integration, 24/7 email support. |
| Growth | $199 / month (or $1,430.40 / year — ~ $119.20/mo billed annually) | Includes 1,500 monthly orders; additional orders: $15 per 100 orders. Features: VIP Tiers, Dedicated loyalty page, Shopify POS Loyalty QR, Account extensions, Reviews in Google Shopping feed, Back-in-stock wishlist emails, Instagram UGC, 3 integrations, 24/7 email & live chat support. |
| Plus | $499 / month (or $3,830.40 / year — ~ $279.20/mo billed annually) | Includes 3,000 monthly orders; additional orders: $10 per 100 orders. Features: Checkout extensions, Shopify Hydrogen / Headless commerce support, API & SDK, B2B Points program, Custom reward actions, Loyalty page custom design, Unlimited integrations, Customer Success Manager, Dedicated launch plan, 24/7 email/live chat/phone support. |
| Unlimited | $999 / month | All-in fixed price; unlimited orders (no overage charges). Enterprise features: custom integrations, Enterprise Success Manager, prioritized roadmap, focused & personalized care, 24/7 high-priority technical support. |
Notes: Official pricing page shows a 20% savings when billed annually (discounted annual prices shown per plan). Additional order pricing and maximum order thresholds per plan are documented in the vendor Help Center.
