Growform
Online form builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$39.99 per month
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What is Growform
Growform is an online form builder focused on creating multi-step lead capture forms for websites and landing pages. It is typically used by marketing teams and agencies to qualify inbound leads and route submissions to downstream tools. The product emphasizes conditional logic, step-by-step UX, and integrations for sending form data into CRM and marketing automation systems.
Multi-step lead capture forms
Growform centers on multi-step forms designed to collect and qualify leads progressively rather than in a single long form. This structure supports conditional paths so different respondents see different questions. It fits common use cases such as service inquiries, quote requests, and campaign landing pages.
Conditional logic and routing
The product supports logic-based question flows to tailor the form experience based on prior answers. This helps teams capture more structured data for lead qualification. It can also reduce manual follow-up by collecting required details upfront.
Integrations for lead handoff
Growform is built to pass submissions into other business systems used for sales and marketing workflows. This supports faster lead response and reduces copy/paste work. It is particularly relevant when forms are the primary entry point into a CRM or automation tool.
Narrow scope beyond forms
Growform primarily addresses form creation and submission handling rather than broader CRM, email marketing, or pipeline management. Teams that want an all-in-one system may still need additional software for lead nurturing and sales processes. This can increase total tool count and integration effort.
Advanced analytics may be limited
Form-focused products often provide basic submission reporting but may not cover deeper attribution, cohort analysis, or multi-touch campaign reporting. Organizations with strict reporting requirements may need external analytics tooling. The level of insight depends on the available native reporting and connected integrations.
Customization depends on embed context
Website embedding and styling flexibility can vary based on the hosting CMS, page builder, and the product’s theming options. Some teams may require developer support to match complex brand guidelines or implement custom behaviors. This is more likely for highly customized sites or bespoke landing page frameworks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Startup | $39.99 per month | Embed on 1 domain; up to 300 leads/month; 25+ form fields; 20+ templates; instant email alerts; custom CSS & JS; Google Autocomplete; conditional logic; hidden fields for UTM; 1‑click tracking for Google Ads/GA/Twitter. |
| Agency | $79.99 per month | Everything in Startup plus: embed on up to 5 domains; up to 1,000 leads/month; custom Google Tag Manager containers; priority email support. |
| Custom | Contact sales / Call | Everything in Agency plus: embed on unlimited domains; thousands of leads/month; real‑time phone validation (DataSoap); lead provenance checks (Contact State); 99.9% SLA; custom integrations & development. |
Seller details
Growform Ltd
London, United Kingdom
2019
Private
https://www.growform.co/
https://x.com/growformco
https://www.linkedin.com/company/growform
