Gupshup
Conversational marketing software
Bot platforms software
Conversational support software
Conversational intelligence software
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Gupshup and its alternatives fit your requirements.
Pay-as-you-go
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Media and communications
- Transportation and logistics
What is Gupshup
Gupshup is a conversational messaging platform used to build, deploy, and manage chatbots and customer interactions across channels such as WhatsApp, SMS, and other messaging apps. It is typically used by product, marketing, and customer support teams (often with developer support) to automate notifications, two-way conversations, and commerce or service workflows. The platform combines messaging APIs, bot-building tools, templates, and integrations to support customer engagement and support use cases. It is commonly evaluated for WhatsApp-centric programs where compliance, templates, and delivery infrastructure are important.
Broad messaging channel coverage
Gupshup supports multiple messaging channels, with a strong emphasis on WhatsApp along with SMS and other messaging endpoints. This helps teams run consistent conversational workflows across regions where channel preferences differ. It also reduces the need to stitch together separate providers for each channel when building bots and notifications.
WhatsApp business tooling included
The product includes WhatsApp-oriented capabilities such as template-based messaging workflows and features designed around WhatsApp Business messaging operations. This is useful for organizations that need to manage message types, approvals, and operational constraints typical of WhatsApp programs. It can shorten implementation time compared with assembling WhatsApp access, templates, and orchestration separately.
Developer APIs and integrations
Gupshup provides APIs and integration options to connect conversational flows with CRMs, ticketing systems, and internal services. This supports transactional use cases like order updates, appointment reminders, lead capture, and support triage. The platform approach can centralize bot logic and messaging delivery rather than distributing it across multiple point tools.
Complexity for non-technical teams
While it offers bot-building tools, many production deployments still require developer involvement for integrations, data handling, and workflow orchestration. Teams looking for a purely no-code conversational marketing or support tool may find setup and iteration slower. Governance for templates, routing, and channel rules can add operational overhead.
Analytics depth varies by use case
Conversation analytics and performance reporting may not match the depth of platforms focused primarily on conversational intelligence and revenue attribution. Organizations that require advanced journey analytics, experimentation, or detailed agent-assist insights may need additional BI tooling. Reporting requirements often depend on how events are instrumented through APIs and integrations.
Channel policy dependencies
WhatsApp and other messaging channels impose policy, template, and opt-in requirements that can constrain campaign design and automation behavior. Changes in channel rules or enforcement can affect deliverability and allowable message types. As a result, teams must maintain compliance processes alongside the platform configuration.
Plan & Pricing
Pricing model: Pay-as-you-go (per-message)
Free tier/trial:
- No permanently free platform tier (no clear "free plan" stated on official site). Gupshup provides a Sandbox for testing (requires wallet balance) and a free 30‑minute product demo.
Example costs:
- Gupshup fee: Template message (outgoing text) — $0.001 per message; Session message (outgoing & incoming text) — $0.001 per message.
- WhatsApp / Meta fee: country- and message-category-specific (billed at actuals). Example (Gupshup’s published rate card): India — Marketing $0.0099, Utility $0.0042, Service $0.004 (rates vary by country and category and Gupshup displays region-specific rates on its pricing page).
- Media: official pages contain conflicting statements — the Self‑Serve pricing page shows “Any media — Free,” while a support article documents an additional media fee applied for outbound media above 64KB in some examples (e.g., an additional $0.001 in their example).
Discounts / enterprise:
- Enterprise/partner pricing, volume tiers and custom discounts are available by contacting sales; partner pages reference partner discounts and custom pricing caps.
Notes / caveats:
- Gupshup’s self-serve pricing page and support documentation indicate the platform is primarily usage-based and that WhatsApp/Meta fees are charged at actuals and vary by country and message category. Recent Gupshup notices also describe Meta’s transition from conversation-based to per-message pricing (effective dates noted in Gupshup support/blog posts).
Seller details
Gupshup Technologies Private Limited
San Francisco, CA, USA
2004
Private
https://www.gupshup.io/
https://x.com/gupshup
https://www.linkedin.com/company/gupshup/
