Gust Equity Management
Equity management software
Accounting & finance software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$100 one-time per 25 shareholders
Free Trial unavailable
Free version
Small
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Large
- Retail and wholesale
- Construction
- Education and training
What is Gust Equity Management
Gust Equity Management is a cap table and equity administration product used to track company ownership, equity grants, and related stakeholder records. It is typically used by early-stage companies and their finance or operations teams to maintain capitalization data and support fundraising and governance workflows. The product is positioned as part of the broader Gust platform used by startups and investors, with equity records tied to company and stakeholder profiles.
Cap table and stakeholder tracking
The product supports maintaining a centralized record of shareholders, securities, and ownership changes over time. This helps teams reduce reliance on spreadsheets for cap table maintenance. It is suited to basic equity administration needs common in early-stage companies. The Gust platform context can make it easier to keep company and investor information aligned with equity records.
Startup-focused workflow fit
Gust’s ecosystem is oriented around startup formation, fundraising, and investor interactions, which can complement equity recordkeeping. Teams that already use Gust for investor updates or profiles can keep related information in one place. This can reduce duplicate data entry across separate systems. It is generally aligned with lightweight processes rather than complex enterprise equity programs.
Single system for records
Equity data, stakeholder details, and company information can be managed together within the same vendor environment. This can simplify internal coordination between founders, finance, and operations. Centralization can also help with basic reporting and audit readiness compared with ad hoc documents. The approach is practical for organizations with straightforward equity structures.
Limited enterprise equity depth
Compared with more specialized equity management suites, functionality for complex equity plans, advanced compliance workflows, and large-scale administration may be limited. Organizations with multiple jurisdictions, sophisticated plan rules, or high transaction volumes may outgrow the feature set. Companies may need additional tools or services for advanced scenarios. Fit is typically stronger for simpler cap table needs.
Accounting integrations may vary
Depth of integrations with accounting, payroll, and financial reporting systems may not match products that focus heavily on finance automation. This can affect workflows such as expense recognition support, journal entry preparation, or downstream reporting. Teams may need manual processes or exports to connect equity activity to finance systems. Integration requirements should be validated during evaluation.
Feature availability and support clarity
Some buyers may find that detailed documentation on specific equity workflows, reporting outputs, or service levels is less standardized than in larger, equity-only vendors. This can make it harder to assess fit for niche requirements before purchase. Implementation effort and ongoing support expectations should be confirmed. Due diligence is important if equity administration is mission-critical.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic (Cap table management) | Free | Full cap table management (issue options, modeling, ASC 718 reports). Official docs state the basic cap table management software is available for free. |
| Cap Table Plus | Not published (contact sales) | Includes live chat support; official docs state paid packages are offered on an annual subscription basis and priced based on capital raised and revenue, but specific prices are not published. |
| 409A valuations (Preferred Return) | Not published (contact Preferred Return at gust@preferredreturn.com) | Audit-defensible 409A valuations and audit support provided by partner Preferred Return; pricing and scope handled via the partner. |
| Onboarding (optional setup) | $100 one-time per 25 shareholders | Official knowledge-base states an onboarding fee of $100 per 25 shareholders for Gust to set up the company account. |
Seller details
Gust, Inc.
New York, NY, USA
2004
Private
https://gust.com
https://x.com/gust
https://www.linkedin.com/company/gust/
