HeyOrca
Social media management tools
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59 per calendar per month
Free TrialFree version
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What is HeyOrca
HeyOrca is a social media management platform focused on planning, collaboration, and approval workflows for social content. It is commonly used by marketing teams and agencies to build content calendars, route posts for client or stakeholder review, and publish to major social networks. The product emphasizes visual scheduling, role-based approvals, and client-friendly review experiences rather than broad marketing automation. It also provides reporting features to support ongoing social performance reviews.
Strong approvals and collaboration
HeyOrca centers on review and approval workflows that help teams and agencies manage stakeholder feedback before publishing. It supports role-based access and structured approvals to reduce ad-hoc changes and missed sign-offs. This is particularly useful for multi-client or multi-brand environments where governance matters.
Visual content calendar planning
The platform provides a calendar-first workflow for organizing posts across channels and time periods. Teams can plan campaigns, see upcoming content at a glance, and coordinate assets and copy around publishing schedules. This planning orientation fits organizations that prioritize editorial process and consistency.
Agency-oriented client experience
HeyOrca is designed to accommodate agency use cases such as client approvals and shared visibility into planned content. It helps standardize how agencies present drafts and collect feedback, which can reduce back-and-forth in email or spreadsheets. This focus can be a practical differentiator versus broader marketing suites where social is one module among many.
Limited broader marketing automation
HeyOrca primarily addresses social planning, approvals, publishing, and reporting rather than end-to-end marketing automation. Organizations looking for integrated email marketing, lead nurturing, CRM-driven journeys, or advanced cross-channel orchestration may need additional systems. This can increase tool sprawl for teams that want a single platform for multiple channels.
Analytics depth may vary
Reporting is oriented toward social performance tracking and client-ready summaries rather than deep attribution modeling. Teams that require advanced competitive intelligence, extensive listening, or multi-touch attribution may find gaps depending on their requirements. Some organizations may supplement with dedicated analytics or listening tools.
Network and feature coverage constraints
As with most social management tools, capabilities depend on each social network’s API and supported endpoints. Certain post types, engagement actions, or newer network features may not be available immediately or may require native-platform workarounds. This can affect teams that rely heavily on emerging formats or platform-specific features.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 USD | 1 user; 2 social profiles; 15 scheduled posts/month; basic features; no credit card required; includes a 14-day free trial of Pro after signup. |
| Basic | $59 per calendar/month (monthly) — annual billing saves 15% | Unlimited users; unlimited scheduled posts and approvals; up to 10 social profiles per calendar; add-ons available (Social Reports $59/calendar/month; Social Inbox $39/calendar/month; Social Listening $39/calendar/month); additional social accounts $10/month each; no credit card required for trial. |
| Pro | $149 per calendar/month (monthly) — annual billing saves 15% | All Basic features plus included Social Reports, Social Inbox, Social Listening, custom branding, advanced analytics and team/community features; designed for growing teams. |
| Enterprise | Custom pricing | For organizations managing 5+ calendars; personalized onboarding, tailored plans, priority support, account management; contact sales/book a tour. |
