HighLevel
CRM software
Conversational marketing software
Marketing automation software
Online reputation management software
SMS marketing software
Chatbots software
General-purpose AI agents
Shared inbox software
VoIP providers
Website builder software
Live chat software
Conversational support software
Customer communications management software
Agentic AI software
AI agents
Conversational intelligence software
Blog software
Blogger design software
Web page maker software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$97 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is HighLevel
HighLevel is an all-in-one CRM and customer communications platform designed primarily for marketing agencies and small businesses that manage leads, appointments, and multi-channel messaging. It combines pipeline management with marketing automation, SMS/email campaigns, web chat, calling, and review generation workflows in a single system. The product also supports white-labeling and sub-accounts to help agencies manage multiple client workspaces. It is commonly used to centralize inbound lead capture and automate follow-up across text, email, voice, and chat.
Broad all-in-one feature set
HighLevel consolidates CRM pipelines, calendars, forms, email/SMS automation, calling, and web chat into one platform. This reduces the need to integrate multiple point tools for lead capture and follow-up. For teams that prioritize a unified workflow over best-of-breed depth in each module, the suite approach can simplify operations and vendor management.
Agency multi-account management
The platform supports sub-accounts and permissions to manage multiple client environments from a single agency login. It also includes white-label options that allow agencies to present the software under their own brand. This structure aligns with agency use cases more directly than many sales-focused CRMs that center on a single company workspace.
Multi-channel communications workflows
HighLevel supports automated and manual engagement across SMS, email, voice, and web chat, with routing into a shared conversation view. Teams can build follow-up sequences and trigger actions based on lead activity and form submissions. This is useful for high-velocity inbound lead handling where speed-to-lead and consistent outreach matter.
CRM depth can be limited
Compared with enterprise-oriented CRMs, HighLevel typically offers less depth in areas such as complex territory management, advanced forecasting, and highly customized object models. Organizations with sophisticated sales operations may find the pipeline and reporting model less flexible for their governance needs. It is often a better fit for SMB and agency workflows than for large, multi-division sales organizations.
Complex setup for automation
Because the product spans many modules (funnels/pages, automations, conversations, calendars, and telephony), initial configuration can be time-consuming. Building reliable multi-step workflows requires careful testing of triggers, routing, and channel-specific rules. Teams without dedicated operations support may experience a longer time-to-value.
Telephony and messaging dependencies
Voice and SMS capabilities depend on carrier/telephony provisioning, compliance requirements, and deliverability factors that are not fully controlled by the application. Message throughput, number registration, and regional availability can vary by geography and use case. This can introduce operational overhead for teams running large-scale outbound or multi-region communications.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Agency Starter) | $97 per month | 3 Sub-Accounts; Unlimited contacts & users; Core features (CRM, funnels, email+SMS, website builder, workflows); 24/7 support; 14-day free trial. |
| Unlimited (Agency Unlimited) | $297 per month | Unlimited Sub-Accounts; User/Agent reporting; Rebill phone & email (no markup); Basic API access; 14-day free trial. |
| Agency Pro (SaaS Pro) | $497 per month | SaaS Mode (white-label/resell); Automated sub-account creation; Rebill phone & email with markup; Advanced API access; 14-day free trial. |
| Enterprise | Custom pricing | Custom-tailored enterprise offering — contact sales for pricing and terms. |
Add-ons & usage-based charges (official site lists these optional costs):
- AI Employee (unlimited AI usage): $97/month per sub-account.
- Branded Client Portal App: $49/month per sub-account.
- Dedicated email IPs: $59/month per IP.
- HIPAA compliance: $297/month.
- White label mobile app: $497/month.
- WhatsApp integration: $10/month per sub-account.
- Online listings management: $30/month per sub-account (support docs).
- Premium prospecting tool: $29/month per sub-account.
- SEO (Search Atlas): $79/month per sub-account.
- WordPress hosting (reselling tiers — from official support docs): Standard $10/mo for 1 site; Utility $220/mo for 25 sites; Truly Unlimited $497/mo for unlimited sites.
Notes: The official pricing page states that usage-based charges apply for telecommunications (phone numbers, SMS, calling), email sends, and premium AI services; many add-ons can be resold/marked-up in Agency Pro/SaaS mode. 14-day free trial is offered on the official pricing page.
Seller details
HighLevel Inc.
Dallas, Texas, USA
2018
Private
https://www.gohighlevel.com/
https://x.com/gohighlevel
https://www.linkedin.com/company/gohighlevel/
