Hootsuite
Social media analytics software
Social media listening tools
Social media management tools
Social media suites
Social media advertising software
Social media marketing software
Digital marketing software
Facebook data mining software
Facebook page management software
Social selling software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free Trial
Free version unavailable
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Medium
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- Agriculture, fishing, and forestry
- Media and communications
- Public sector and nonprofit organizations
What is Hootsuite
Hootsuite is a social media management platform used to publish, schedule, and manage content and engagement across multiple social networks from a centralized dashboard. It supports teams that need workflow features such as approvals, assignments, and shared inbox-style message handling. The product also includes reporting/analytics and social listening capabilities, with optional modules for paid social advertising management depending on plan and packaging.
Multi-network publishing and scheduling
Hootsuite centralizes post creation, scheduling, and publishing across supported social networks, reducing the need to work natively in each platform. It supports content calendars and queue-based publishing workflows that fit ongoing brand and campaign operations. This core capability is mature relative to tools that focus primarily on listening or analytics.
Team workflows and governance
The platform includes collaboration features such as role-based access, task assignment, and approval workflows for regulated or multi-stakeholder environments. These controls help standardize publishing and response processes across distributed teams. This is particularly useful for agencies and larger organizations managing multiple brands or regions.
Integrated analytics and reporting
Hootsuite provides performance reporting for social content and accounts, with dashboards and exportable reports for recurring stakeholder updates. It supports tracking engagement and audience growth metrics in a single interface. For organizations that do not want a separate analytics-only product, this reduces tool fragmentation.
Listening depth varies by package
Social listening capabilities are available, but depth and breadth can depend on the specific plan, add-ons, and data access for each network. Organizations needing advanced consumer intelligence, large-scale historical coverage, or highly configurable query logic may require additional tooling. This can create gaps for research-heavy use cases compared with dedicated listening platforms.
Paid social features not primary
While Hootsuite can support aspects of social advertising management, it is not primarily an end-to-end adtech platform. Advanced needs such as granular cross-channel attribution, complex experimentation, or deep media buying workflows may be better served by specialized advertising systems. Teams may still rely on native ad managers for certain capabilities.
Platform dependencies and limitations
Like other social suites, Hootsuite’s functionality depends on each social network’s APIs and policy changes, which can affect available metrics, publishing options, or message access. Some network-specific features may lag behind native tools or be unavailable. This can be a constraint for teams that require full parity with every platform’s newest capabilities.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Professional (Pro) | $99 per month (billed annually) or $149 per month (monthly) | Manage up to 10 social accounts; 1 user seat; unlimited post scheduling; unified inbox; AI content assistant; basic social listening and analytics; includes a 30-day free trial. |
| Team | $249 per month (billed annually) | Mid-tier / multi-user collaboration level (team seats, expanded account limits and team workflows). Price listed on Hootsuite official site content. |
| Business | $739 per month (billed annually) | For larger businesses/agencies: more users and accounts, advanced analytics/reporting, approval workflows, inbox reporting, priority/enterprise-level features. |
| Enterprise | Custom pricing (contact sales / request demo) | Fully customized plan: add unlimited users, enterprise support, SSO, employee advocacy (Amplify), Talkwalker-powered listening, Advanced Analytics, Advanced Inbox, generative AI chatbot, review management, Salesforce & compliance integrations, premier services. |
Notes: Prices above are taken from Hootsuite’s official site pages and official Hootsuite blog content; Hootsuite’s central Plans page shows plan names (Standard/Advanced/Enterprise) while other official pages reference "Professional/Team/Business/Enterprise" naming. Where Hootsuite displays both naming variants, the rows above use the plan names that include explicit pricing on Hootsuite’s site.
Seller details
Hootsuite Inc.
Vancouver, BC, Canada
2008
Private
https://www.hootsuite.com/
https://x.com/hootsuite
https://www.linkedin.com/company/hootsuite/
