Improvely
Marketing analytics software
Click fraud software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
Free Trial
Free version unavailable
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What is Improvely
Improvely is a web-based marketing analytics and attribution tool that tracks visits, conversions, and campaign performance across channels. It is commonly used by small to mid-sized businesses and performance marketers to connect ad clicks to downstream actions and to monitor suspicious traffic. The product also includes click fraud monitoring features intended to help identify and block invalid or malicious clicks from paid campaigns.
Conversion and campaign attribution
Improvely tracks visitors, conversions, and revenue events and ties them back to traffic sources and campaigns. This supports day-to-day optimization of paid and referral traffic by showing which sources drive outcomes. It is oriented toward practical, campaign-level reporting rather than broad enterprise analytics programs.
Click fraud monitoring controls
Improvely includes functionality to detect suspicious clicking behavior and flag potentially invalid traffic. This can help teams reduce wasted spend by identifying patterns such as repeated clicks or abnormal activity from specific IPs. The focus is on actionable monitoring for paid traffic rather than generalized security tooling.
Lightweight deployment model
Improvely is delivered as a hosted SaaS product and is typically implemented by adding tracking to a website and configuring goals/conversions. This makes it accessible for teams that want faster setup without building a custom data pipeline. It fits use cases where a dedicated marketing ops stack is not required.
Limited enterprise-grade depth
Improvely is not positioned as a full customer data platform or advanced multi-touch attribution system. Organizations needing complex identity resolution, large-scale data modeling, or deep warehouse-native analytics may find gaps. It is better suited to straightforward campaign attribution and monitoring.
Fraud detection transparency constraints
Click fraud tools often provide limited visibility into detection methodologies and thresholds, and Improvely is no exception in typical usage. Teams may need to validate findings against ad network logs and internal analytics to avoid false positives. This can add operational overhead when disputes or refunds are involved.
Integration ecosystem may be narrower
Compared with broader marketing analytics and revenue attribution platforms, Improvely generally offers a smaller set of native integrations and extensibility options. Some teams may need manual processes or custom work to connect ad platforms, CRM, and downstream reporting. This can limit end-to-end measurement across the full funnel.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Freelancer | $29 /month | 10,000 visits tracked per month; 1 team member; Visit & conversion tracking; Click fraud monitoring; Split testing tracking tools; 14-day free trial. |
| Startup | $79 /month | 50,000 visits tracked per month; 3 team members; Visit & conversion tracking; Click fraud monitoring; Split testing tracking tools; 14-day free trial. |
| Small Agency | $149 /month | 100,000 visits tracked per month; Unlimited team members; Visit & conversion tracking; Click fraud monitoring; Split testing tracking tools; Sub-accounts; 14-day free trial. |
| Large Agency | $299+ /month | 250,000+ visits tracked per month; Unlimited team members; Visit & conversion tracking; Click fraud monitoring; Split testing tracking tools; Sub-accounts; White-label reporting; 14-day free trial. |
