Infinity Call Tracking
Conversation intelligence software
Sales acceleration software
Inbound call tracking software
Speech analytics software
Call & contact center software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$249 per month
Free Trial unavailableFree version unavailable
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What is Infinity Call Tracking
Infinity Call Tracking is an inbound call tracking and analytics platform used to attribute phone calls to marketing sources and measure call outcomes. It is typically used by marketing teams, agencies, and revenue operations to understand which campaigns, keywords, and channels drive calls and conversions. The product focuses on dynamic number insertion, call routing, and reporting, with options to integrate call data into web analytics and CRM systems. It also supports call recording and analysis features that can be used for quality monitoring and lead handling workflows.
Strong marketing attribution for calls
The product is designed to connect inbound calls to specific marketing touchpoints such as channels and campaigns. This supports ROI reporting for phone-driven conversions where web-only analytics is incomplete. It fits common agency and multi-campaign use cases where many tracking numbers and destinations are required. The emphasis is on attribution and reporting rather than general-purpose CRM functionality.
Dynamic number insertion support
Infinity Call Tracking supports dynamic number insertion (DNI) to attribute calls to website sessions and traffic sources. This helps teams distinguish between organic, paid, and referral-driven calls without relying on manual number pools. DNI is a core capability for accurate digital-to-phone measurement. It is particularly relevant for businesses with high inbound call volumes from web traffic.
Integrations for downstream workflows
The platform is commonly implemented alongside analytics and sales systems to pass call events and outcomes downstream. This enables lead handling workflows such as routing, tagging, and reporting in other systems of record. Integration support reduces manual reconciliation between call logs and marketing performance reports. It is useful where call outcomes need to be tied to pipeline or conversion reporting.
Not a full sales suite
Infinity Call Tracking focuses on call attribution and call-centric analytics rather than end-to-end sales execution. Organizations still typically need a CRM and sales engagement tools for pipeline management, sequencing, and forecasting. Teams expecting a single system for prospecting through close may find functional gaps. This can increase integration and administration requirements.
Conversation intelligence depth varies
While call recording and analysis features are relevant for coaching and QA, dedicated conversation intelligence platforms often provide deeper transcription, coaching workflows, and deal-level insights. Buyers with heavy needs for rep coaching, automated scorecards, and meeting intelligence may need to validate feature depth carefully. Advanced speech analytics capabilities can depend on configuration and add-ons. Fit can vary by industry compliance and language requirements.
Implementation needs tracking governance
Accurate attribution depends on correct number provisioning, DNI configuration, and consistent campaign tagging. Multi-site, multi-brand, or agency environments can require governance to avoid number pool conflicts and reporting inconsistencies. Call routing and outcome definitions also need alignment across teams to produce reliable KPIs. Without disciplined setup, reporting can become difficult to trust.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $249 per month + $0.20 per call (US site) | Visitor-level call tracking, Google/Microsoft/Meta integrations, call recording, missed call alerts, Customer journey mapping (Visitor Trace), 24/7 support, digital training resources. (US pricing page shows "Contract Length: Monthly Rolling"). Minute/telecoms charges apply per Call Tariffs; Fair Usage policy may apply. cite |
| Pro | $349 per month + $0.15 per call (US site) | Everything in Essentials plus full suite of out-of-the-box integrations, Reporting API, access to Customer Success Programme, 24/7 support. (US pricing page shows "Contract Length: Monthly Rolling"). cite |
| Enterprise | Custom pricing (POA) | Tailored packages: VIP support, high-volume discounting, dedicated solutions architect, caller insight & contact centre integrations, Reporting and Config API. Contact sales for pricing. cite |
Notes:
- UK-listed pricing (official UK pricing page) shows Essentials £249 at 25p per call and Pro £349 at 20p per call; the UK page additionally lists "Minimum Contract: 12 months then rolling" and more granular add-on charges (tracking numbers, containers, tracking events, add-on feature monthly fees). cite
- Call tariff and billing details (carrier minute charges, per-second billing, minimum call charge 1 cent on US/Canada tariffs) are documented in the vendor Knowledge Base and Call Tariffs pages. Fair Usage policy and edition licence (monthly subscription) are described in Infinity Service Costs. cite
Seller details
Infinity Cloud Limited
London, United Kingdom
2009
Private
https://www.infinity.co/
https://x.com/infinityinsight
https://www.linkedin.com/company/infinity-tracking
