Influitive
Customer advocacy software
Employee advocacy software
Gamification software
Online community management software
Demand generation software
Brand advocacy software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Influitive
Influitive is a customer advocacy platform used to build and manage advocate communities and run structured engagement programs. It supports use cases such as reference management, reviews and referrals, customer stories, product feedback, and event participation, typically for B2B marketing, customer success, and community teams. The product centers on challenge-based engagement and gamification to prompt specific advocate actions and track participation over time.
Structured challenge-based advocacy
Influitive organizes advocacy activities into repeatable challenges that guide advocates toward specific actions such as reviews, references, referrals, and content participation. This structure helps teams operationalize advocacy programs beyond ad hoc outreach. It also provides a consistent framework for measuring participation across different campaign types.
Gamification and recognition tools
The platform includes points, levels, badges, and rewards workflows to incentivize participation. These mechanics can help sustain engagement in ongoing communities compared with one-off referral or affiliate tools. Recognition features support non-monetary motivation, which is often important in B2B customer advocacy programs.
Advocate community management focus
Influitive is designed around managing an advocate base, including segmentation and targeted outreach to subsets of members. It supports running multiple programs or tracks for different audiences (for example, customers vs. partners or different product lines). This community-first approach fits organizations that need more than link-based tracking typical of referral-focused products.
Not a full affiliate platform
Influitive is primarily built for advocacy engagement rather than end-to-end affiliate/partner marketing operations. Organizations that need advanced commission structures, payout automation, tax handling, or large-scale partner attribution may require additional systems. It is better suited to advocate actions and community participation than to complex revenue-share programs.
Program setup requires effort
Effective use typically depends on designing challenges, rewards policies, and ongoing content calendars. Teams may need dedicated ownership to keep programs fresh and to moderate community activity. Without consistent administration, engagement can decline and reporting becomes less actionable.
Integration depth varies by stack
Influitive commonly needs integrations with CRM, marketing automation, and community or support tools to fully operationalize advocacy workflows. Depending on the organization’s systems, integration and data governance work can be non-trivial. Some use cases (e.g., closed-loop attribution from advocacy to pipeline) may require custom configuration or process alignment.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Customer Advocacy | Contact sales (pricing not published on official site) | Activation & Advocacy; Personalization & Targeting; Loyalty & Rewards; Pre-built Templates & Campaigns; Analytics & ROI Reporting. (Pricing page shows “Talk with Sales”.). |
| Digital Community | Contact sales (pricing not published on official site) | Everything in Customer Advocacy plus Discussions; Moderation; Knowledge Base; Ideation; Q&A. (Pricing page shows “Talk with Sales”.). |
| PostBeyond (Employee Advocacy) | Contact sales for pricing; site advertises a full-feature 30-day free trial for PostBeyond | Employee advocacy / social selling product integrated with Influitive; Influitive press release and product page explicitly mention a full-feature 30-day trial for PostBeyond. |
Notes: Influitive’s official pricing page does not publish dollar amounts. The site requires contacting sales / requesting a demo for pricing details for the core Customer Advocacy and Digital Community offerings. Only PostBeyond (employee advocacy) is explicitly described on the Influitive site as offering a 30-day full-feature trial.
Seller details
Influitive Corporation
Toronto, Ontario, Canada
2010
Private
https://influitive.com/
https://x.com/influitive
https://www.linkedin.com/company/influitive/
