Informatica Persistent Data Masking
Data de-identification tools
Data masking software
Data security software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Banking and insurance
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- Healthcare and life sciences
What is Informatica Persistent Data Masking
Informatica Persistent Data Masking is a data masking product designed to de-identify sensitive data in non-production environments such as development, test, and analytics copies. It applies irreversible masking techniques (for example, substitution, shuffling, and other transformations) to reduce exposure of regulated or confidential data while preserving usability for downstream processes. The product is typically used by data governance, security, and database/application teams that need repeatable masking across multiple data stores and projects. It is positioned for organizations that already use Informatica’s data management tooling and want centralized policy-driven masking and reporting.
Broad enterprise data coverage
The product is built for masking structured enterprise data across common database platforms and packaged application data sets. It supports masking at scale for creating safer non-production copies used by multiple teams. This fits organizations with many systems and repeated refresh cycles. It is generally aligned with enterprise governance and audit requirements for data handling.
Centralized policy-based masking
Persistent masking programs can be defined and managed centrally, helping standardize how sensitive fields are treated across projects. This supports consistent application of masking rules and reduces ad hoc, team-by-team implementations. Central management also helps with change control when policies evolve. It is useful where multiple environments must follow the same de-identification approach.
Integration with Informatica ecosystem
The product is designed to work alongside Informatica’s broader data management stack, which can simplify adoption for existing Informatica customers. Shared metadata, connectivity patterns, and administrative practices can reduce integration effort compared with introducing a separate masking vendor. This can streamline operational ownership across data integration, governance, and security teams. It also supports consolidated vendor management for organizations standardizing on Informatica.
Primarily non-production focused
Persistent masking is typically oriented toward static copies of data rather than real-time protection of production access. Organizations needing runtime controls (for example, masking on query or application access) may require additional products or architectures. This can increase complexity when both non-production and production use cases must be covered. Buyers should validate how it fits with their broader data security operating model.
Implementation can be complex
Enterprise masking programs often require careful discovery of sensitive fields, rule design, and coordination with refresh processes and downstream dependencies. The product’s value depends on correct configuration and ongoing governance, which can require specialized skills. Initial rollout may take longer in heterogeneous environments with many schemas and applications. Teams should plan for testing to ensure referential integrity and application behavior remain acceptable.
Licensing and stack dependency
The product is commonly procured and operated as part of a broader Informatica footprint, which can influence total cost and architectural choices. Organizations that only need lightweight masking for a narrow set of systems may find the enterprise approach heavier than necessary. Vendor-specific tooling can also create switching costs if requirements change. Buyers should confirm deployment options, connector availability, and commercial terms for their target platforms.
Plan & Pricing
Pricing model: Consumption-based (Informatica Processing Units, IPUs)
Free tier/trial: 30-day product trial available (see product trial pages)
Metering / Example metrics (official Cloud and Product Description Schedule, Version 38.3, effective Nov 7, 2025):
- Data Masking (Persistent / Cloud Data Masking):
- Scalar: Compute Units
- Metric: Per Hour
- IPU per Metric Unit: 0.16 for the first 2,000 hours; 0.025 for > 2,000 hours.
Notes & packaging:
- Persistent Data Masking is provided as part of Informatica Cloud Data Masking / Data Security Cloud and is also referenced in Cloud Test Data Management packaging (e.g., additional sandbox includes Cloud Data Masking).
- Informatica does not publish a public dollar-per-IPU retail price on the official site; customers are asked to "Get a quote" / contact Sales for currency pricing and quotes.
(Information sourced exclusively from Informatica official site: product pages, pricing page and the Informatica Cloud and Product Description Schedule PDF.)
Seller details
Informatica Inc.
Redwood City, California, USA
1993
Private
https://www.informatica.com/
https://x.com/Informatica
https://www.linkedin.com/company/informatica/
