InMarket
Attribution software
Audience intelligence platforms
Location-based marketing software
Retail analytics software
Account-based marketing software
Account-based execution software
Retail software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is InMarket
InMarket is a location intelligence and location-based marketing platform that uses mobile location signals to support audience targeting, measurement, and in-store visitation analytics. It is used by retailers, consumer brands, and agencies to plan and activate campaigns and to measure incremental store visits and sales lift. The product combines location data, audience segments, and analytics to connect digital media exposure with offline outcomes, with an emphasis on privacy-aware data handling and opt-in mobile signals.
Strong offline attribution focus
InMarket centers on connecting ad exposure to real-world outcomes such as store visits and, in some programs, sales lift. This supports use cases where web-only attribution is insufficient, including retail and CPG campaigns. The platform’s measurement orientation aligns with teams that need incrementality-style reporting rather than only last-touch metrics.
Location-based audience segmentation
The product supports building and activating audiences based on observed visitation patterns and points of interest. This enables targeting strategies such as conquesting, trade-area targeting, and frequent-visitor segments. It is particularly relevant for multi-location retailers and brands that need geographic precision beyond standard demographic segments.
Retail analytics and insights
InMarket provides analytics that help teams understand foot traffic trends, visitation frequency, and location performance. These insights can inform media planning, store strategy, and campaign optimization. The retail-oriented reporting is designed for stakeholders who need to translate media activity into store-level outcomes.
Dependent on location data quality
Results depend on the availability, accuracy, and representativeness of mobile location signals in the target market. Location noise, sparse coverage, or changes in mobile OS permissions can affect audience size and measurement confidence. Organizations often need to validate methodology and expected match rates for their specific geographies and store footprints.
Privacy and governance complexity
Location-based marketing requires careful consent management, data governance, and compliance review. Buyers may need additional internal approvals and contractual controls for data use, retention, and sharing. This can lengthen procurement cycles compared with tools that rely primarily on first-party web analytics.
Not a full ABM suite
While it can support account- and location-based targeting strategies, it is not primarily an end-to-end account-based marketing and execution platform. Teams may still need separate systems for account identification, enrichment, orchestration, and CRM-native workflows. Integrations and operational processes are typically required to connect location insights to broader B2B ABM programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Custom / Enterprise | Contact sales — no public list on vendor site | InMarket does not publish self-serve pricing on its official site. Subscription fees are specified in an Order Form and are due upon execution; invoices are typically annual at the then-current rate. The ChannelMix Master Services Agreement on inmarket.com states trials "may (but are not obligated to)" be offered for a specified period. No permanently free tier or fixed public pricing was found on inmarket.com. See Order Form / Master Services Agreement for fee/payment terms. |
Seller details
InMarket Media, LLC
Culver City, CA, USA
2010
Private
https://inmarket.com
https://x.com/inmarket
https://www.linkedin.com/company/inmarket/
