Interact
Lead capture software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Interact and its alternatives fit your requirements.
$27 per month
Free Trial
Free version unavailable
Small
Medium
Large
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What is Interact
Interact is a quiz and interactive content platform used to capture leads and segment audiences through embedded quizzes, assessments, and outcome-based forms. Marketing and small business teams use it to collect contact data, personalize follow-up messaging, and route leads into email marketing or CRM systems. The product focuses on no-code quiz building, outcome logic, and integrations that pass quiz results and lead attributes downstream.
No-code quiz creation
Interact provides a visual builder for creating quizzes and assessments without requiring development work. Teams can configure questions, branching, and outcome logic to match common lead-capture and segmentation workflows. This supports faster campaign iteration than approaches that rely on custom landing pages or bespoke forms.
Lead segmentation via outcomes
Quiz outcomes and answer data can be used to segment leads beyond basic form fields. This enables more targeted nurture sequences and sales follow-up based on inferred needs or preferences. Compared with simpler lead capture tools, the interactive format can collect richer first-party data when users complete the experience.
Integration-friendly lead routing
Interact is designed to pass captured leads and quiz attributes to downstream systems through integrations and automation connections. This helps teams connect quiz submissions to email marketing lists, CRM records, and tagging/field updates. The integration approach supports common demand generation workflows where capture, enrichment, and follow-up occur in separate systems.
Not a full demand gen suite
Interact centers on interactive quizzes rather than providing an end-to-end demand generation platform. Capabilities such as multi-channel outbound, large-scale prospecting databases, and advanced sales engagement are typically handled by other systems. Organizations looking for a single system of record for pipeline and outreach may need additional tools.
Analytics depth can be limited
While quiz performance and completion metrics are core, organizations may require more advanced attribution and funnel reporting than a quiz tool typically provides. Teams often need to rely on web analytics, marketing automation, or BI tools to connect quiz activity to revenue outcomes. This can add implementation effort for consistent reporting.
Data governance depends on integrations
Lead data quality, deduplication, and field mapping depend heavily on how Interact is connected to CRM and email platforms. Without careful configuration, teams can create inconsistent tags/fields or duplicate contacts across systems. Enterprises with strict governance requirements may need additional process and tooling around data management.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | $27 per month (paid annually) — (annual). Official site also lists $39 per month if billed monthly (see blog). | 500 email leads/month; 5 quizzes; 2 users; custom design; branching logic; basic integrations; basic analytics; help docs, live chat & email support; no custom branding; no conversion tracking. 14-day free trial available. Source: official pricing page and blog. |
| Growth | $53 per month (paid annually) — (annual). Official site/blog also lists $89 per month billed monthly. | 2,000 email leads/month; 20 quizzes; 5 users; custom branding; intermediate integrations; advanced analytics; conversion tracking; help docs, live chat & email support. 14-day free trial available. |
| Pro | $125 per month (paid annually) — (annual). Official site/blog also lists $209 per month billed monthly. | 8,000 email leads/month; 50 quizzes; 10 users; VIP quiz support; advanced integrations; advanced analytics; conversion tracking; help docs, live chat & email support. 14-day free trial available. |
| Enterprise / Interact Plus | Custom pricing / contact sales | For high-volume or enterprise needs Interact offers Interact Plus (full-service quiz strategy & implementation) and tech-integration services. Interact Plus / services list: sessions start at $200/session; tech integration services start at $400+; VIP packages (3-week VIP) start at $6,000+. See Interact Plus page on official site. |
