ipapi
Visitor identification software
IP address intelligence software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if ipapi and its alternatives fit your requirements.
$6.99 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Education and training
- Transportation and logistics
What is ipapi
ipapi is an IP address intelligence API that returns geolocation and related metadata for IPv4/IPv6 addresses. It is used by developers and data teams to enrich web traffic, logs, and application events with location and network attributes for analytics, fraud checks, personalization, and routing. The product is delivered primarily as a REST API with JSON responses and is typically embedded into other systems rather than used as a standalone sales or marketing workflow tool.
Simple API-based enrichment
ipapi focuses on a straightforward API workflow: submit an IP address and receive structured enrichment data. This makes it easy to integrate into websites, backend services, and data pipelines without adopting a full demand/lead generation platform. For teams that already have CRM or marketing automation in place, it can serve as a lightweight enrichment component.
Broad IP metadata coverage
The service provides common IP intelligence fields such as geolocation (country/region/city), and may include additional network-related attributes depending on plan and endpoint. This supports multiple operational use cases beyond marketing, including security monitoring, content localization, and compliance-related routing. Compared with full sales engagement suites, the scope stays centered on IP-derived attributes rather than contact or account databases.
Developer-friendly delivery model
As an API-first product, ipapi fits engineering-led organizations that prefer programmatic control and custom logic. It can be called in real time during web requests or used in batch enrichment for logs and datasets. This approach can reduce dependency on UI-heavy tools when the primary need is IP intelligence rather than campaign execution.
Not a full lead platform
ipapi does not function as a complete lead generation or demand generation system on its own. It does not replace capabilities such as email sequencing, pipeline management, lead scoring, or multi-step automation that are common in sales and marketing suites. Organizations typically need additional tools to turn IP intelligence into qualified leads and outreach workflows.
IP accuracy and ambiguity
IP-based geolocation is inherently probabilistic and can be inaccurate due to VPNs, mobile carrier NAT, corporate gateways, and shared networks. This can limit its reliability for precise visitor identification or account-level attribution. Teams often need to combine IP intelligence with first-party identifiers and behavioral signals to reduce false positives.
Limited firmographic identification
While IP intelligence can support coarse location and network context, it does not inherently provide verified company, contact, or buying-intent data. For B2B visitor identification, organizations may still require separate data sources or enrichment services to map traffic to accounts and decision-makers. This can add integration effort and data-governance complexity.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0.00 per month | 100 Lookups/month; No support; Location data; HTTPS encryption; "Free forever" (intended for getting familiar with the API). |
| Starter | $6.99 per month (monthly) — $6.99 per month billed yearly | 5,000 Lookups/month; Overage: $0.002796 per extra lookup; Standard support; Location, HTTPS, Currency, Time Zone, Connection data. |
| Standard | $12.99 per month (monthly) — $11.99 per month billed yearly ($479.88 billed annually noted for Platinum support option) | 50,000 Lookups/month; Overage: $0.0005196 per extra lookup; Standard support; Location, HTTPS, Currency, Time Zone, Connection data; optional Platinum support available (additional cost shown on site). |
| Business | $59.99 per month (monthly) — $52.99 per month billed yearly ($599.88 billed annually) | 500,000 Lookups/month; Overage: $0.00023996 per extra lookup; Standard support; Bulk lookups; Location, HTTPS, Currency, Time Zone, Connection data. |
| Business Pro | $99.99 per month (monthly) — $84.99 per month billed yearly ($719.88 billed annually) | 2,000,000 Lookups/month; Overage: $0.00009999 per extra lookup; Standard support; Bulk lookups; Security data; Full API feature set. |
| Enterprise / Custom | Custom pricing — Contact sales | Custom volumes (more than 2M monthly or custom requirements); contact sales for quotes and enterprise payment options; annual billing may give up to ~15% discount. |
Seller details
apilayer GmbH
Vienna, Austria
Private
https://mailboxlayer.com/
https://x.com/apilayer
https://www.linkedin.com/company/apilayer/
