IPQS
E-commerce fraud protection software
Click fraud software
Email verification software
Fraud detection software
Web security software
E-commerce software
Phone verification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Education and training
- Transportation and logistics
What is IPQS
IPQS (IPQualityScore) is a fraud detection and risk scoring platform that provides APIs for identifying suspicious traffic, accounts, and transactions using signals such as IP reputation, device and proxy/VPN detection, email and phone validation, and behavioral indicators. It is used by e-commerce, fintech, marketplaces, and online services to reduce chargebacks, account takeover, fake signups, and automated abuse. The product is typically implemented by engineering teams via REST APIs and can be applied across onboarding, login, checkout, and ad/affiliate traffic monitoring. It differentiates through a broad set of verification and reputation endpoints (IP, email, phone, device, and URL) under a single vendor API suite.
Broad API coverage
IPQS offers multiple verification and risk endpoints (IP reputation, proxy/VPN/TOR detection, email validation, phone validation, device and bot-related signals) that can be combined into a single decision flow. This supports several fraud and abuse use cases without requiring separate point solutions. Engineering teams can integrate the APIs into signup, login, payment, and traffic-quality pipelines. The breadth is useful when teams want one vendor for layered checks rather than a single-purpose tool.
Real-time scoring for decisions
The service is designed for real-time risk scoring and validation, which fits transactional workflows such as checkout, account creation, and authentication. API-based delivery supports automated decisioning and routing (approve, challenge, block, or manual review). This can reduce time-to-decision compared with manual-only review processes. It also supports use cases where latency and automation are important, such as high-volume e-commerce and digital services.
Traffic quality and click-fraud signals
IPQS includes capabilities commonly used for traffic-quality monitoring, such as proxy/VPN detection and IP reputation signals that can help identify non-human or incentivized traffic. This is relevant for ad spend protection, affiliate monitoring, and click-fraud investigations in addition to traditional payment fraud. Having these signals in the same stack as email/phone checks can simplify correlation across acquisition and conversion stages. It provides a practical option for teams that need both fraud and abuse prevention signals.
Not a full case management suite
IPQS focuses on API signals and scoring rather than end-to-end investigation tooling. Organizations that require robust analyst workflows (case queues, evidence management, collaboration, and audit trails) may need additional systems. This can increase implementation effort when manual review is a core part of operations. It is better suited to automated decisioning pipelines than to comprehensive investigation platforms.
Model transparency varies
As with many risk-scoring services, the internal weighting and feature logic behind scores may not be fully transparent to customers. This can make it harder to explain adverse decisions to internal stakeholders or to tune policies beyond thresholding and rule layering. Teams with strict governance requirements may need additional validation and monitoring. Ongoing calibration is typically required to manage false positives and false negatives by segment and geography.
Data coverage depends on region
Effectiveness of email, phone, and IP reputation checks can vary by country, carrier, and network conditions. Businesses operating in less-covered regions or serving niche user populations may see uneven performance and may need supplemental data sources. This can complicate global rollouts and require region-specific thresholds. Testing by market is important before enforcing hard blocks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month | 1,000 lookups per month (35/day), 10 custom rules, IP reputation, email validation, URL scanner, phone validation, CSV uploads (3/day).. |
| Startup | $99 / month (monthly) | 5,000 lookups/month, 250/day, 100 custom rules; all Free features plus higher limits. |
| SMB Basic | $499 / month (monthly) | 10,000 lookups/month, 20 lookups/sec rate, 1,000 custom rules, transaction scoring, extra scoring settings; includes all Startup features. |
| SMB+ (Most Popular) | $999 / month (monthly) | 75,000 lookups/month, 5,000 custom rules, 99.5% SLA, address verification, reverse identity checks, residential proxy detection; includes all SMB Basic features. |
| Enterprise | Custom / month | Custom lookups, up to 25,000 custom rules (and higher), 99.9% SLA, device fingerprinting, mobile SDK access, Fraud Fusion™, Abuse Shield™, Dark Data™, Bot Killer™, premium/enhanced blocklists, enterprise support and dedicated infrastructure; contact for pricing. |
(Notes: Plans are priced per month and do not require long-term contracts; each plan requires a minimum monthly commitment. Users can sign up for a free account with 1,000 free credits that renew monthly.)
