iPresso
Loyalty management software
Marketing automation software
Personalization software
Push notification software
Demand generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€66.50 per month
Free Trial
Free version unavailable
Small
Medium
Large
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What is iPresso
iPresso is a customer engagement and marketing automation platform used to orchestrate cross-channel campaigns and personalized messaging. It supports use cases such as lifecycle marketing, lead nurturing, and retention programs across channels like email, SMS, web/app messaging, and push notifications. The product focuses on event-based automation, segmentation, and on-site personalization to help teams coordinate communications from a single system.
Cross-channel campaign orchestration
iPresso supports coordinating customer communications across multiple channels from one platform, which helps teams run consistent lifecycle and retention campaigns. It is designed for automated journeys triggered by customer behavior and events. This aligns with common requirements in marketing automation suites that combine messaging and workflow automation rather than single-channel tools.
Behavioral segmentation and triggers
The platform emphasizes event-driven automation, enabling campaigns to react to actions such as visits, purchases, or inactivity. This supports more granular targeting than list-based batch campaigns. For demand generation and retention use cases, behavioral triggers can reduce manual campaign setup and improve timeliness of outreach.
Personalization for web and messaging
iPresso includes personalization capabilities intended to tailor content and offers based on user attributes and behavior. This can be applied to on-site experiences as well as outbound messages, supporting consistent targeting across touchpoints. For teams that need both automation and personalization, this reduces reliance on separate point solutions.
Loyalty depth may vary
While iPresso can support retention and promotional messaging, dedicated loyalty management platforms often include deeper native functionality such as points accounting, tier rules, rewards catalogs, and partner-funded incentives. Organizations with complex loyalty economics may need additional systems or custom implementation. Fit depends on whether loyalty is a core program or an add-on to marketing automation.
Ecosystem and integrations uncertainty
Compared with larger suites in this space, the breadth of prebuilt integrations (CRM, ecommerce, data warehouses, ad platforms) may be more limited or region-specific. If critical connectors are not available, teams may need API-based integration work. This can increase implementation time and ongoing maintenance effort.
Advanced analytics and attribution limits
Marketing automation platforms commonly provide campaign reporting, but advanced attribution, experimentation, and BI-grade analytics may require external tools. If stakeholders need multi-touch attribution or deep cohort analysis, iPresso may need to be paired with analytics and data infrastructure. This can add cost and complexity for data-driven organizations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | €66.50 per month (annual) — or €75 per month if billed monthly. | Contacts: 1,000; Users: 3; Email sends: 5,000; SMS: 100; Web-push: 5,000; On-site actions (pop-ups): 2. |
| Plus | €240 per month (annual) — or €290 per month if billed monthly. | Contacts: 10,000; Users: 4; Email sends: 50,000; SMS: 500; Web-push: 50,000; On-site actions: 5. |
| Pro | €540 per month (annual) — or €590 per month if billed monthly. | Contacts: 30,000; Users: 5; Email sends: 250,000; SMS: 1,000; Web-push: 100,000; On-site actions: 7. |
| Expansion | €1,390 per month (annual) — or $1,520 per month if billed monthly. | Contacts: 50,000; Users: 6; Email sends: 500,000; SMS: 2,000; Web-push: 300,000; On-site actions: 10. |
| Enterprise | Custom pricing — contact sales. | Custom contact limits, unlimited users option, additional channels (mobile push, in-app actions, Facebook Messenger, Google Ads integration) and enterprise features. |
Notes: These prices and feature limits are taken directly from iPresso's official BASIC/prices pages. The iPresso BASIC page also shows a "Starting from €75/month" message and a 30-day free trial. There is a "Compare iPresso plans" table on the same official page that lists different billed-monthly figures (e.g., Lite €129/month billed monthly vs. €66.50/month (annual) shown above), so there are inconsistencies within the vendor's published pages. All values above are taken from the official iPresso pages but the site presents conflicting monthly/annual numbers in different sections.
Seller details
iPresso Sp. z o.o.
Krakow, Poland
2013
Private
https://ipresso.com/
https://x.com/ipresso
https://www.linkedin.com/company/ipresso
