iZooto
Push notification software
E-commerce personalization software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 per month
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- Media and communications
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- Information technology and software
What is iZooto
iZooto is a web and mobile push notification platform used to capture subscribers and send targeted notifications to drive repeat visits and conversions. It is commonly used by publishers, media sites, and e-commerce teams for lifecycle messaging such as cart recovery, price drops, and content updates. The product emphasizes segmentation, automation workflows, and performance reporting for push campaigns. It also supports additional on-site engagement features (for example, pop-ups/overlays) depending on plan and implementation.
Strong web push focus
iZooto centers on web push subscription growth and campaign execution, including opt-in prompts and subscriber management. It supports segmentation and targeted delivery to improve relevance versus one-size-fits-all broadcasts. For organizations where push is a primary owned channel, the feature set is typically deeper than general-purpose marketing tools that treat push as one channel among many. This focus can simplify rollout for teams prioritizing web traffic and re-engagement.
Automation and triggered messaging
The platform supports automated and event-triggered notifications for common engagement and commerce scenarios. Teams can set up workflows such as browse/cart follow-ups, back-in-stock, or content alerts without sending each campaign manually. This helps standardize lifecycle messaging and reduces operational effort. It also enables more timely messages than batch-only approaches.
Campaign analytics and optimization
iZooto provides reporting on delivery, clicks, and other push performance metrics to evaluate campaign impact. Analytics help teams compare segments, creatives, and timing to refine messaging. This is useful for iterative optimization where push performance can vary significantly by audience and device. The reporting is oriented toward push outcomes rather than broad omnichannel attribution.
Limited omnichannel breadth
Compared with broader customer engagement suites, iZooto is more specialized around push (and related on-site engagement). Organizations looking for a single system to orchestrate email, SMS, in-app, and push with unified profiles may need additional tools or integrations. This can increase total stack complexity. Fit depends on whether push is the primary channel or one part of a wider lifecycle program.
E-commerce depth varies by integration
Personalization and commerce use cases often depend on the quality of integrations with storefronts, product catalogs, and event tracking. If required events (viewed product, added to cart, purchase) are not implemented cleanly, automation and segmentation become less reliable. Some advanced merchandising and recommendation capabilities may require external systems. Implementation effort can therefore vary by site architecture.
Web push constraints apply
Web push performance is affected by browser and OS policies, permission prompts, and user opt-in rates. Changes in browser behavior can reduce reach or require adjustments to opt-in strategy. This is an inherent limitation of the channel rather than a vendor-specific issue, but it impacts results and forecasting. Teams may need complementary channels to mitigate volatility.
Plan & Pricing
Publisher plans (official pricing page):
| Plan | Price | Key features & notes |
|---|---|---|
| Monetize | Free for life | "Unlimited Subscribers"; Manage up to 10 websites; 10 campaigns/day; Audience monetization (native ads on push, app push ads, email newsletter ads); Email support. (Listed as "Free For Life" on pricing page.) |
| Rise | $85 / month | Manage up to 3 websites; Unlimited notifications; Geo/device/subscription targeting; Campaign scheduling; News Hub; Ad Block Recovery; Email support. (Marked "Most popular" on pricing page.) |
| Grow | $250 / month | Everything in Rise + Manage up to 5 websites; Up to 32 user-property targeting; Recurring campaigns; RSS integration; Email newsletter; Chat support. |
| Enterprise | Custom pricing | Manage up to 100 websites; dedicated support manager; 5 custom Playbooks; unlimited team members; contact sales/chat for pricing. |
E‑commerce / Try‑now plans (official "try-now" page):
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | Free ($0 / month) | Free up to 2,500 subscribers; Unlimited notifications; Subscription templates; CTA buttons, emojis, icons; Image on notification; Live chat support. |
| Essential | $25 / month | All Basic features + includes 2,500 subscribers; Smart delivery by timezone; Recurring & drip notifications; Welcome playbook; Device & subscription-based targeting. |
| Advanced | $75 / month | All Essential features + includes 5,000 subscribers; Triggered notifications; Cart recovery playbook; Location & behavior-based targeting; Onboarding assistance. |
Notes / Pay-as-you-go mentions:
- The vendor site states "Pay For Push Notifications Based On Subscriber Growth" and that email newsletter is billed "Pay Based On Volume" but the official pages examined do not show a public per-subscriber price table or exact per-volume email rates. For subscriber- or volume-based billing details the site indicates contacting sales / getting started. (No numeric per-subscriber rates found on official pages.)
Seller details
iZooto
Gurugram, Haryana, India
2015
Private
https://izooto.com/
https://x.com/izooto
https://www.linkedin.com/company/izooto/
