Jampp
Demand side platform (DSP)
Mobile advertising software
Retargeting software
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Jampp
Jampp is a mobile-focused demand-side platform (DSP) used to buy programmatic advertising inventory, with an emphasis on performance campaigns such as user acquisition and retargeting. It is typically used by mobile app marketers and performance teams to run campaigns across exchanges and publishers, including mobile web and in-app placements. The platform centers on audience targeting and optimization using mobile identifiers and event-based signals, and it supports dynamic creative approaches for retargeting use cases.
Mobile-first performance focus
Jampp is designed primarily for mobile app growth and performance outcomes such as installs, re-engagement, and in-app events. This focus aligns the product’s workflows, targeting, and optimization around mobile identifiers and app event data rather than broad brand reach. For teams prioritizing measurable post-click/post-view actions, the platform is oriented toward conversion-driven buying.
Retargeting and re-engagement tools
The product supports retargeting use cases that rely on user-level signals and audience segmentation to re-engage existing users. It commonly pairs with app analytics or MMP data to optimize toward downstream events (e.g., purchase, subscription, level completion). This makes it suitable for lifecycle marketing scenarios where creative and bidding need to adapt to user status.
Programmatic buying across exchanges
As a DSP, Jampp enables programmatic media buying across multiple supply sources rather than being limited to a single publisher. This can help performance teams diversify inventory and manage frequency and spend across placements. It also supports standard programmatic controls such as targeting, budgeting, and optimization rules.
Less suited for ABM
Jampp’s core strengths are in mobile performance advertising rather than account-based marketing workflows. Organizations looking for native B2B account targeting, sales/CRM alignment, and account-level measurement may find gaps compared with platforms built for ABM. It is generally a better fit for consumer app and ecommerce-style performance objectives.
Attribution dependencies and complexity
Mobile performance campaigns often depend on third-party measurement and attribution setups (e.g., MMP integrations) to optimize toward in-app events. This can add implementation overhead and create discrepancies between platform-reported results and source-of-truth analytics. Changes in mobile privacy policies and identifier availability can also affect targeting and measurement approaches.
Limited transparency without details
Without careful configuration, programmatic buying can make it difficult to fully understand where ads ran and how each supply source contributed to outcomes. Teams may need additional reporting, log-level data access, or strict inventory controls to meet internal governance requirements. This can be a constraint for advertisers with stringent brand safety or placement transparency needs.
Plan & Pricing
Pricing model: Custom / campaign-based (CPM/CPC/CPI/CPA). Jampp does not publish standard public subscription tiers or per-user/month plans on its official site; pricing and rates are set per Insertion Order and require contacting sales.
Billing & minimums (as stated on Jampp’s Advertisers T&C):
- Rates are based on the Payment Model agreed between the parties (CPI, CPM, CPA, CPC).
- Company may determine a minimum rate; rates are communicated to advertisers via the Insertion Order.
- Billing trigger: accounts are charged automatically each time activity reaches a predetermined amount ($200 by default) or at the end of the month, whichever comes first.
Publicly-listed example costs: Not available on the official website.
How to get pricing: Request a demo / contact sales via Jampp’s site; pricing is disclosed through sales/Insertion Order (custom quoting).
Seller details
Jampp
San Francisco, CA, USA
2013
Private
https://www.jampp.com/
https://x.com/jampp
https://www.linkedin.com/company/jampp/
