Justuno
A/B testing tools
Lead capture software
Personalization software
Pop-up builder software
E-commerce personalization software
Retargeting software
Conversion rate optimization tools
Demand generation software
Lead generation software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Accommodation and food services
What is Justuno
Justuno is a conversion optimization platform focused on building on-site promotions such as pop-ups, banners, and embedded forms to capture leads and influence shopper behavior. It is used primarily by e-commerce and direct-to-consumer teams to grow email/SMS lists, promote offers, and personalize on-site experiences based on visitor attributes and behavior. The product combines a visual builder with targeting rules, A/B testing, and integrations to marketing and e-commerce platforms.
Strong on-site capture tools
Justuno provides multiple on-site campaign formats, including pop-ups, overlays, bars, and embedded forms, to support email/SMS capture and promotional messaging. It supports common triggers such as exit intent, time on page, scroll depth, and cart/value-based conditions. This makes it well-suited for list growth and offer delivery without requiring custom development.
Targeting and personalization rules
The platform includes segmentation and targeting based on visitor behavior, traffic source/UTM parameters, device type, geolocation, and shopping/cart context. Teams can tailor experiences for new vs. returning visitors and for different funnel stages. These capabilities align with typical e-commerce personalization needs where rules-based control is required.
Experimentation and integrations
Justuno supports A/B testing for on-site experiences so teams can compare creative, offers, and targeting approaches. It integrates with common e-commerce and marketing systems to pass captured leads and campaign context downstream. This helps connect on-site conversion tactics with broader demand generation workflows.
Not a full CRO suite
Justuno focuses on on-site messaging and capture rather than end-to-end experimentation across all site elements. Organizations needing advanced feature flagging, server-side testing, or product analytics may require additional tools. This can increase stack complexity when broader optimization programs are in scope.
Retargeting depends on ecosystem
While it can support retargeting-related use cases through audience capture and integrations, retargeting execution typically relies on external ad platforms and tracking configurations. Results depend on correct pixel/tag setup and data sharing policies. Teams may need additional governance and technical support to maintain reliable audience pipelines.
Rule complexity can grow
As campaigns expand, targeting rules, exclusions, and overlapping experiences can become difficult to manage. This can lead to inconsistent user experiences if prioritization and QA processes are not formalized. Larger teams may need stricter workflow controls than what lightweight builders typically provide.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Always Free | $0 per month (for sites with up to 2,000 monthly unique visitors) | 1 Team Seat; 1 Live Workflow; Default Segments. Promotions stop for the month if you exceed 2,000 visitors (resets next month). |
| Lite | Pricing based on monthly unique visitor traffic (price shown after signup) | Everything in Free, plus 3 Team Seats; 3 Custom Workflows; Live Chat Support; Standard Onboarding. |
| Flex | Pricing based on monthly unique visitor traffic (price shown after signup) | Everything in Lite, plus Account Strategist; Custom Segments; Custom Properties; Visibility Boost; Personalized Onboarding. |
| Enterprise | Custom pricing — contact sales | Everything in Flex, plus Enterprise Hub; Custom Team Roles; Cross‑Domain Reporting; enterprise controls & support. |
Seller details
Justuno, Inc.
Unsure
Private
https://www.justuno.com/
https://x.com/justuno
https://www.linkedin.com/company/justuno/
