Kajabi
Owned media software
Online community management software
Online learning platforms
Content marketing software
Education software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$143 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Arts, entertainment, and recreation
- Accommodation and food services
- Retail and wholesale
What is Kajabi
Kajabi is an all-in-one platform for creating, hosting, marketing, and selling digital learning products such as online courses, coaching programs, and memberships. It targets creators and small-to-midsize businesses that want to manage content delivery, payments, and audience engagement from a single system. The product combines course authoring and hosting with email marketing automation, landing pages, and basic community features. It is typically used as a consolidated alternative to assembling separate tools for course delivery, email, and website publishing.
All-in-one course business stack
Kajabi consolidates course hosting, website pages, email marketing, and payments into one platform. This reduces the need to integrate multiple point solutions for publishing, email, and monetization. For teams prioritizing operational simplicity, it can lower setup and ongoing maintenance effort. It also centralizes customer and product data in one admin environment.
Built-in marketing automation tools
Kajabi includes email campaigns, automations, and funnel-style page flows that support lead capture and customer nurturing. Users can connect forms, landing pages, and email sequences without relying on a separate email service for basic use cases. This is useful for creators who sell directly to audiences and want marketing and delivery in the same system. The tooling is oriented toward lifecycle messaging tied to purchases and course progress.
Integrated checkout and subscriptions
Kajabi supports selling one-time products and recurring memberships with integrated checkout. It provides product access controls and customer management tied to payment status. This supports common monetization models used by course creators and membership operators. Having commerce and access management in one place can reduce edge cases compared with stitching together separate storefront and membership tools.
Limited community depth
Kajabi offers community functionality, but it is not as specialized as dedicated community platforms. Organizations that need advanced moderation workflows, granular roles, complex group structures, or extensive community analytics may find gaps. Community features may be sufficient for course cohorts and member discussions but can be restrictive for community-first businesses. Some teams still pair it with a separate community product for richer engagement.
Less flexible publishing model
Kajabi’s site and content publishing capabilities are designed around selling digital products rather than acting as a full-featured publishing CMS. Teams with complex editorial workflows, custom content types, or highly tailored front-end requirements may encounter limitations. While templates and page builders cover many needs, deep customization often requires workarounds or developer involvement. This can be a constraint for media-style owned-content operations.
Pricing and scaling considerations
Kajabi is typically positioned as a premium all-in-one platform, which can be expensive for early-stage creators compared with simpler newsletter or storefront tools. As a business grows, plan limits and feature gating can influence total cost and packaging decisions. Organizations that already use best-of-breed tools for email, web, or analytics may pay for overlapping functionality. This can reduce cost efficiency when Kajabi is used primarily for only one module (e.g., course hosting).
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $143 per month (annual billing) / $179 per month (monthly) | 5 Products; 2,500 Contacts; 1 Website; 1 Community; 1 Extra Admin User; Unlimited marketing emails, landing pages, funnels. Processing fees apply. |
| Growth | $199 per month (annual billing) / $249 per month (monthly) | 50 Products; 25,000 Contacts; 1 Website; 1 Community; 10 Extra Admin Users; Remove Kajabi branding; Advanced automations; Affiliate program; Processing fees apply. |
| Pro | $399 per month (annual billing) / $499 per month (monthly) | Unlimited Products; 100,000 Contacts; 3 Websites; 3 Communities; 25 Extra Admin Users; Dedicated support and full customization; Processing fees apply. |
Seller details
Kajabi, LLC
Irvine, CA, USA
2010
Private
https://kajabi.com
https://x.com/kajabi
https://www.linkedin.com/company/kajabi/
