Keyword Insights
SEO tools
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$58 per month
Free TrialFree version
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- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Keyword Insights
Keyword Insights is an SEO-focused keyword research and content planning tool that clusters keywords by topical similarity to support content strategy and on-page optimization. It is used by SEO practitioners, content marketers, and agencies to turn keyword lists into grouped themes and content briefs. The product emphasizes keyword clustering, intent/topic grouping, and workflow features for planning content around search demand.
Keyword clustering for topic planning
The product groups large keyword lists into clusters based on similarity, which helps teams plan topic hubs and reduce keyword cannibalization. This is useful when moving from raw keyword exports to an actionable content roadmap. Clustering can also support internal linking and page mapping decisions during SEO audits.
Content brief and workflow support
Keyword Insights supports turning clusters into content briefs and outlines, which can shorten the handoff from SEO research to writers. This helps standardize deliverables for agencies and in-house teams. It is particularly relevant for teams producing content at scale and needing repeatable processes.
Focused tool for a specific job
Compared with broader SEO suites, a specialized clustering-and-briefing tool can be easier to adopt for teams that already have rank tracking and technical SEO covered elsewhere. The narrower scope can reduce setup time and keep workflows centered on content planning. It can also complement existing keyword research exports from other platforms.
Not a full SEO platform
Keyword Insights is primarily oriented around keyword clustering and content planning rather than end-to-end SEO management. Teams typically still need separate tools for rank tracking, backlink analysis, technical crawling, and site auditing. Organizations looking for a single consolidated platform may find the coverage incomplete.
Data coverage depends on sources
Keyword research outputs and metrics can vary depending on the underlying data sources and how frequently they refresh. If users require highly granular competitive visibility, clickstream-style estimates, or extensive historical datasets, they may need additional platforms. Validation against other datasets may be necessary for high-stakes forecasting.
Best for content-led SEO teams
The strongest fit is for teams with a content production workflow; technical SEO specialists may see less value if they do not build content plans from keyword sets. Smaller sites with limited content velocity may not realize the full benefit of clustering automation. Some users may also prefer manual clustering for niche topics where SERP nuance matters.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $58 per month (monthly billing); equivalent to $46.40/month if billed annually (20% off) | 10,000 credits/month; Clustering: 1 credit/keyword; Content Briefs: 100 credits/brief; Writing Assistant: 200 credits/article; AI Writing Agent: 1200 credits/article; 1 user seat; 5 workspaces; AI Agent support. Source: pricing page. |
| Professional | $99 per month (monthly billing); equivalent to $79.20/month if billed annually (20% off) | 20,000 credits/month; Clustering: 1 credit/keyword; Content Briefs: 100 credits/brief; Writing Assistant: 200 credits/article; AI Writing Agent: 1200 credits/article; 3 user seats; 10 workspaces; Team sharing. Source: pricing page. |
| Enterprise | Custom pricing (contact sales / request demo) | Custom credits & seats; Priority support, demo & onboarding; tailored high-volume packages for enterprises. Source: pricing page. |
Additional pricing details (usage-based / PAYG): Pricing model: Pay-as-you-go available for clustering credits (no monthly commitment). PAYG credits are valid for 30 days and can only be used for clustering; advanced features (content briefs, writer assistant/agent) require a subscription. Clustering with intent/rank can require additional credits (docs explain up to 3 credits/keyword when combining clustering + intent + rank). Extra user seats cost $10 per seat per month (documentation).
Trial and one-time credits:
- $1 trial for 7 days: includes 5,000 one-time credits (e.g., Keyword Discovery: ~2 searches/2000 credits; Clustering: up to 500 keywords; 1 Content Brief; 1 AI Writer Agent article; 1 Writing Assistant article). After trial, account is downgraded to PAYG unless a subscription is purchased.
Notes: annual billing offers a 20% discount as stated on the pricing page; subscriptions reset monthly credit allowances; unused subscription credits do not carry over after billing cycle (see docs).
Seller details
Keyword Insights Ltd
London, United Kingdom
2021
Private
https://www.keywordinsights.ai/
https://x.com/keywordinsights
https://www.linkedin.com/company/keyword-insights
