Keyword Tool
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$69 per month
Free Trial unavailable
Free version
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What is Keyword Tool
Keyword Tool is a keyword research product that generates search query suggestions from autocomplete sources such as Google and other platforms. It is used by SEO practitioners, content marketers, and PPC teams to discover long-tail keyword ideas and organize them for content planning and campaign build-out. The product focuses on keyword discovery and export rather than providing a full suite of SEO features like site auditing, rank tracking, or backlink analysis.
Strong long-tail keyword discovery
The product is centered on generating large lists of keyword suggestions based on autocomplete data, which is useful for uncovering long-tail queries. This supports early-stage topic ideation and content brief creation when teams need breadth rather than deep competitive metrics. It can complement broader SEO platforms by filling gaps in keyword ideation workflows.
Multi-platform keyword sources
Keyword Tool supports keyword suggestions beyond standard web search by using multiple platform sources (e.g., major search engines and app/video marketplaces, depending on the plan and configuration). This helps teams align research with the channel where content or ads will run. It is particularly relevant for marketers who need platform-specific phrasing rather than only traditional web SEO terms.
Simple workflow and exports
The interface is oriented around entering a seed term, generating suggestions, and exporting results for downstream analysis. This makes it easy to move keyword lists into spreadsheets, content planning tools, or PPC build sheets. The streamlined scope can reduce setup time compared with broader SEO suites when the immediate need is keyword ideation.
Limited full-suite SEO coverage
Keyword Tool is primarily a keyword discovery product and does not aim to replace end-to-end SEO platforms. Organizations typically still need separate tools for rank tracking, technical site audits, backlink analysis, and competitive domain research. This can increase tool sprawl for teams looking for a single consolidated SEO environment.
Metrics depth varies by plan
Compared with full SEO suites, the depth and breadth of keyword metrics (e.g., competitive difficulty, SERP feature analysis, and robust clickstream-based estimates) may be more limited or plan-dependent. Teams may need to validate volume and competitiveness in other systems before final prioritization. This can add extra steps for analysts who require detailed forecasting and opportunity sizing.
Autocomplete bias and noise
Autocomplete-driven suggestions reflect platform behaviors and popularity signals that can introduce bias toward trending or commonly searched phrasing. The output can include duplicates, near-duplicates, or low-intent variants that require manual filtering. For large-scale programs, additional normalization and clustering work is often needed to make the lists actionable.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro Basic | $89 per month (monthly) or $69 per month (billed annually) | 12 months of Google & Bing search volume data; 12 months of estimated search volume for YouTube, Amazon, eBay, App Store, Play Store, Instagram, X, Pinterest, Etsy, TikTok, Naver; Bulk search volume analysis; 1 user account. |
| Pro Plus | $99 per month (monthly) or $79 per month (billed annually) | 24 months of Google & Bing search volume data; 12 months of estimated search volume for other platforms; Cost-per-click (CPC) data; Competition data; Search volume breakdown by device (Google & Bing); Bulk search volume analysis; 5 user accounts. |
| Pro Business | $199 per month (monthly) or $159 per month (billed annually) | 48 months of Google search volume data; 24 months of Bing data; 12 months of estimated search volume for other platforms; Cost-per-click (CPC) & competition data; Bulk search volume analysis; Search volume breakdown by device; 50 API requests/day; 10 user accounts. |
Seller details
Keyword Tool
Singapore
2014
Private
https://keywordtool.io/
https://x.com/keywordtoolio
https://www.linkedin.com/company/keyword-tool
