Latana Brand Analytics
Brand intelligence software
Customer journey analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€7,900 per market per year
Free Trial unavailableFree version unavailable
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What is Latana Brand Analytics
Latana Brand Analytics is a brand intelligence platform that measures brand health and audience perceptions using survey-based brand tracking and analytics. It is used by marketing, brand, and insights teams to monitor awareness, consideration, preference, and related brand KPIs across markets and segments. The product emphasizes always-on tracking, audience segmentation, and benchmarking over time, with dashboards designed for recurring reporting and decision support.
Survey-based brand KPI tracking
The platform centers on structured brand tracking surveys to quantify awareness, consideration, usage, and brand associations. This approach supports consistent measurement over time and reduces reliance on inferred signals from public online content alone. It is well-suited to teams that need defensible, comparable brand health metrics for reporting and planning.
Segmentation and market comparisons
Latana supports slicing results by audience attributes and comparing performance across countries, regions, and time periods. This helps teams identify which segments drive changes in brand KPIs and where brand perception differs by market. The outputs are oriented toward ongoing brand management rather than one-off research studies.
Dashboards for recurring reporting
The product provides dashboards and visualizations intended for continuous monitoring of brand metrics. This can streamline stakeholder updates by centralizing trend views and benchmarks in one place. It fits organizations that run regular brand tracking cycles and want standardized reporting workflows.
Limited behavioral journey visibility
As a survey-led system, it primarily captures stated attitudes and self-reported behaviors rather than observed digital journeys. Teams seeking pathing, event-level analysis, or attribution-style customer journey analytics may need additional tooling. This can limit use for diagnosing in-product or web/app funnel issues.
Less focus on social listening
Compared with platforms centered on large-scale public web and social data ingestion, Latana’s core value is not continuous monitoring of online conversations. Organizations that require real-time mention tracking, topic discovery from social streams, or media monitoring may find gaps. In those cases, it is often used alongside separate listening or media intelligence tools.
Survey operations add overhead
Always-on tracking depends on survey design choices, sampling, and fieldwork cadence, which introduce operational considerations and cost. Changes to questionnaires or target audiences can affect trend comparability and require governance. Smaller teams without research operations support may find setup and maintenance more demanding than purely passive data tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | €7,900 per market per year (starting) | Awareness tracking for up to 4 brands across 2 custom segments; monthly updates; up to 25,000 interviews per brand per year per market; full dashboard access with unlimited users (no seat limits); dedicated client service; flexible add-ons (extra research modules, brands, segmentations); 12-month minimum contract. |
| Pro | €18,900 per market per year (starting) | Awareness tracking for up to 6 brands across 3 custom segments; highly granular monthly updates with deep segmentation; up to 50,000 interviews per brand per year per market; funnel metrics (consideration/perception); advanced analytical tools (trend-line models, KPI predictions); personalised support from dedicated research team; flexible add-ons; 12-month minimum contract. |
| Custom | Custom pricing (contact sales) | Custom setups priced upon request: track up to 50 brands with up to 10 custom audience segments; available in 150+ countries/territories and major cities/regions; up to 100,000 interviews per market per year; flexible KPIs and dedicated research & data-science support. |
Notes: Latana’s official pricing page also states contracts start at 12 months and that they offer a "low-cost, no-commitment trial" (trial is paid/low-cost rather than explicitly free).
Seller details
Latana GmbH
Berlin, Germany
2019
Private
https://latana.com
https://x.com/latana
https://www.linkedin.com/company/latana/
