LeadConduit
Lead capture software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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Small
Medium
Large
- Real estate and property management
- Banking and insurance
- Healthcare and life sciences
What is LeadConduit
LeadConduit is a lead capture and routing platform used to collect, validate, enrich, and distribute inbound leads from web forms, calls, and partner sources. It is commonly used by performance marketing teams, lead buyers/sellers, and organizations that need to manage lead intake across multiple sources and destinations. The product focuses on configurable, rules-based flows for lead acceptance, filtering, deduplication, and delivery to downstream systems such as CRMs, dialers, and marketing platforms. It also supports integrations and real-time decisioning to control lead quality and compliance checks during intake.
Configurable lead routing flows
LeadConduit provides a flow-based approach to define how leads are accepted, filtered, and routed to different endpoints. Teams can implement conditional logic for distribution based on attributes such as geography, product interest, or buyer rules. This is useful when lead handling requires more than simple form-to-CRM submission. It fits organizations that operate multiple sources and multiple buyers/destinations.
Built-in validation and enrichment
The platform supports lead validation steps (for example, checking required fields, formatting, and duplicate detection) and can enrich records using third-party data services via integrations. These steps occur before delivery, which helps reduce downstream rework in CRM and sales tools. It is particularly relevant for paid acquisition and partner lead programs where quality varies by source. The approach emphasizes controlling lead quality at the point of capture.
Integrations for lead delivery
LeadConduit is designed to send leads to multiple external systems, including CRMs and other sales/marketing endpoints, using configurable connectors and webhooks/APIs. This supports scenarios where different business units or buyers require different payload formats and delivery methods. Compared with all-in-one CRM suites in the space, it focuses more on intake and distribution than on managing the full sales pipeline. This specialization can simplify complex lead distribution architectures.
Not a full CRM suite
LeadConduit focuses on lead capture, validation, and routing rather than opportunity management, forecasting, and sales activity tracking. Organizations typically still need a separate CRM or sales engagement system for pipeline execution. Buyers looking for an end-to-end sales platform may find the product incomplete on its own. This can increase total solution complexity when multiple systems must be maintained.
Configuration can be technical
Implementing complex routing logic, integrations, and data transformations can require technical skills and careful testing. Teams without operations or engineering support may face a learning curve when building and maintaining flows. Ongoing changes to buyer rules, compliance checks, or source formats can add operational overhead. This is less “out-of-the-box” than simpler lead form tools.
Dependent on third-party services
Many enrichment and verification capabilities rely on external data providers and integrations, which can introduce additional costs and vendor dependencies. Data quality and match rates vary by provider and geography, affecting outcomes. If an external service has latency or downtime, it can impact real-time lead acceptance and delivery. Organizations may need monitoring and fallback logic to manage these dependencies.
Plan & Pricing
Pricing model: Pay-as-you-go (transactional billing)
Free tier/trial: No permanent LeadConduit free tier or time-limited trial stated on the official site. (TrustedForm "Certify" is listed as free for certificate generation — see notes.)
How billing works / notes:
- A "transaction" is any event where a lead enters or leaves LeadConduit or when LeadConduit communicates with an external service via an integration. Typical lead flows generate two transactions (inbound + outbound). Retries may incur additional transaction fees. Add-ons/Marketplace integrations are billed separately as described below.
Example costs (LeadConduit Base - official transactional tiers):
| Lead Volume | Cost per LeadConduit Transaction |
|---|---|
| First 1,000 | $0.15 |
| Next 40,000 | $0.12 |
| Next 50,000 | $0.10 |
| Next 400,000 | $0.06 |
| 500,000 or more | $0.05 |
LeadConduit Pro:
- Advanced features (real-time bidding, TrustedForm-based decisioning in ping/post flows). Official site: contact sales for custom pricing.
Selected related product / add-on pricing (official):
- SuppressionList (query pricing): $0.05 per query (listed as "Unlimited | $0.05").
- TrustedForm (multiple components):
- Certify (generate certificates): $0.00 (free).
- Retain (store certificates for 5 years): tiered per-certificate pricing (e.g., First 1,000: $0.15 third-party / $0.12 first-party; next tiers down to $0.08/$0.06 at larger volumes).
- Storage: $0.0002 per certificate per month.
- Insights: datapoints typically $0.05 each (lead age, domain, IP, geo, page scan, etc.).
- Marketplace/Add-on integrations: prices vary per integration; some examples (from vendor add-on pages) include CoreLogic Title Verification at $0.25 per verification and other per-call prices for enrichment/validation services.
Discounts / cost-reduction:
- Pricing is tiered by volume (unit price decreases with higher volume). LeadConduit Pro pricing is custom (contact sales) and may include negotiated enterprise terms.
Important billing facts (official):
- You are charged a LeadConduit Transaction fee every time an Integration processes a lead (including accepts, rejects, or errors). Automated retries incur additional transaction fees.
- TrustedForm and SuppressionList are billed separately and are not counted as LeadConduit transactions.
(Information sourced only from ActiveProspect / LeadConduit official product and support pages.)
Seller details
ActiveProspect, Inc.
Austin, Texas, US
2004
Private
https://activeprospect.com/
https://x.com/activeprospect
https://www.linkedin.com/company/activeprospect/
