Leadoo
Conversational marketing software
Visitor identification software
Chatbots software
Live chat software
Customer self-service software
Conversational intelligence software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€199 per month
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What is Leadoo
Leadoo is a conversational marketing and lead generation platform for websites that uses interactive elements such as chat, bots, and guided forms to qualify visitors and route them to sales or support. It is typically used by marketing and revenue teams to increase inbound lead capture and improve conversion on key pages. The product focuses on configurable conversational flows, segmentation, and integrations to push captured data into CRM and marketing automation systems. It also supports visitor engagement and basic self-service experiences through automated conversations.
Website conversion-focused experiences
Leadoo centers on turning anonymous website traffic into identifiable leads through interactive chat and guided conversational forms. Teams can tailor experiences by page, campaign, or visitor attributes to qualify intent before handing off to sales. This aligns well with demand and lead generation workflows where speed-to-lead and qualification consistency matter. Compared with broader customer service suites, the feature set is oriented toward marketing-led conversion use cases.
Configurable bot and routing logic
The platform supports building conversational flows that ask qualifying questions and route outcomes to different teams or next steps. This helps standardize qualification across regions or product lines without requiring every interaction to be handled live. It can reduce manual triage by collecting structured data up front. The approach fits organizations that want repeatable playbooks rather than purely free-form chat.
Integrations for lead handoff
Leadoo is designed to pass captured visitor and conversation data into downstream systems such as CRM and marketing automation tools. This supports attribution and follow-up workflows, including assigning leads and triggering nurture sequences. Centralizing lead capture on the website can simplify reporting across campaigns. Integration-led handoff is important in this category where value depends on operationalizing captured intent.
Not a full service desk
Leadoo’s core focus is marketing and lead capture rather than end-to-end customer support operations. Organizations needing ticketing, SLA management, knowledge base governance, and omnichannel case handling may require additional tools. Live chat capabilities may not cover advanced contact-center requirements such as workforce management or complex queueing. This can limit suitability for support-heavy deployments.
Visitor identification depends on data
Visitor identification and enrichment capabilities in this space often depend on available first-party data, consent, and third-party data sources. Privacy regulations and browser restrictions can reduce the reliability of identifying anonymous visitors. As a result, outcomes may vary by region, traffic mix, and consent rates. Teams may need to adjust expectations and measurement accordingly.
Implementation requires ongoing tuning
Conversational flows typically need continuous optimization to maintain conversion rates and avoid friction for visitors. Teams must manage content, branching logic, and routing rules as products, campaigns, and ICP definitions change. Without clear ownership, experiences can become outdated or inconsistent across pages. This adds operational overhead compared with simpler embedded forms.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Leadoo Essentials | 699€ per month (+ onboarding fee, depending on requirements) | Conversion Kit, Unlimited conversion tool implementations, 3 Live Chat agents, Conversion Insights, Website Analytics, Visitor tracking, Conversation analytics, Bot insights, Company Identification, Conversion Experts, 4 optimisations/yr, Basic integrations, SSO option, 1 domain, 1 language |
| Leadoo Pro | 999€ per month (+ onboarding fee, depending on requirements) | Conversion Kit, Unlimited conversion tool implementations, 10 Live Chat agents, Calendar integration (5 calendars), Conversion & Journey & Campaign insights, Visitor tracking, Conversation analytics, Live Chat insights, Company Identification, 6 optimisations & 2 workshops/yr, Advanced & native integrations, 1 domain, 1 language |
| Leadoo Expert | 1499€ per month (+ onboarding fee, depending on requirements) | Everything in Pro + Leadoo Sales (5 seats), Email & CRM alerts, Leadoo Personaliser (2 tools), Leadoo AI (1k chats/month), 6 optimisations & 4 workshops/yr, Advanced Zapier/native/REST API integrations, 2-way integrations, Forced SSO available, 1 domain, 1 language |
| Leadoo Sales | 199€ per month (includes 3 seats; +39€/month per additional seat) | Standalone sales product; 3 seats included; billed monthly as shown on pricing page |
| Leadoo Custom | Custom pricing | Custom Leadoo AI packages, Custom SLA, terms, liability clauses and DPA; contact sales |
| Leadoo Lite (Conversion Insights) — Free product | Free | "Completely Free" sample: Company Identification, Website Analytics, Platform & Dashboards, Leadoo Sales Assistant (as listed on official pricing page) |
| Free Website Analytics | £0 per month | Free website analytics with limited company identification (upgrade to Essentials/Pro for full ID capabilities) |
| Free Sales Assistant | £0 per month | Free Sales Assistant to book sales calls/meetings (syncs to calendar) |
Seller details
Leadoo Marketing Technologies Ltd
Helsinki, Finland
2018
Private
https://leadoo.com/
https://x.com/leadoo
https://www.linkedin.com/company/leadoo/
