Leadpages
A/B testing tools
Landing page builders
Website builder software
Conversion rate optimization tools
Landing page optimization software
Lead management software
Web page maker software
AI landing page builder tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$37 per month
Free Trial
Free version unavailable
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- Real estate and property management
- Agriculture, fishing, and forestry
- Information technology and software
What is Leadpages
Leadpages is a landing page and website builder used to create conversion-focused pages, pop-ups, and alert bars without custom development. It targets small businesses, creators, and marketing teams that need to publish campaign pages quickly and connect them to email, CRM, and analytics tools. The product emphasizes template-based page creation, lead capture forms, and built-in conversion features such as A/B testing (plan-dependent) and integrations.
Fast page creation workflow
Leadpages provides a template-driven editor designed for quickly publishing landing pages and simple sites. Reusable sections and page templates reduce time spent on layout and basic design decisions. This is useful for teams running frequent campaigns where speed matters more than deep customization.
Lead capture and integrations
The platform includes lead capture forms and on-page conversion elements such as pop-ups and alert bars. It integrates with common email marketing, webinar, and CRM tools to route captured leads into downstream systems. This supports a typical small-business funnel without requiring a separate form tool.
Built-in experimentation options
Leadpages supports A/B testing for landing pages on certain subscription tiers, enabling teams to compare variants and measure conversion differences. This allows basic experimentation without deploying a separate testing product. For many SMB use cases, this is sufficient for iterative landing page optimization.
Limited advanced experimentation depth
A/B testing is oriented toward straightforward page-level split tests rather than complex experimentation programs. It typically lacks deeper capabilities such as feature-flag experimentation, advanced targeting, and sophisticated statistical controls found in dedicated experimentation platforms. Teams with mature testing practices may outgrow the native testing features.
Design flexibility trade-offs
Template-based builders can constrain layout and component behavior compared with fully custom front-end development or more extensible site frameworks. Highly specific brand systems or complex interactive experiences may require workarounds. Organizations with strict design governance may find the editor limiting for edge cases.
Lead management is lightweight
Leadpages captures leads and can pass them to other systems, but it is not a full lead management or marketing automation suite. Capabilities such as lead scoring, multi-step nurturing, and advanced segmentation generally require external tools. This can increase total stack complexity for teams seeking an all-in-one solution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | $49 per month (monthly billing) or $37 per month (billed annually, $444/year) | 5 Landing Pages; Unlimited Traffic & Leads; Connect 1 Custom Domain; Standard integrations; Unlimited A/B Testing; Sales & Payments; Blog Monetization; Client Sub-accounts; Advanced Integrations. Source: Leadpages pricing page. |
| Pro | $99 per month (monthly billing) or $74 per month (billed annually, $888/year) | Includes everything in Standard, plus Unlimited Landing Pages; Unlimited A/B Testing; Connect 3 Custom Domains; Priority/advanced integrations; Sales & Payments; Blog Monetization; Client Sub-accounts. Source: Leadpages pricing page. |
| Custom | Custom pricing (contact sales) | Tailored plan for organizations; options include more custom domains, discounted add-on packages, advanced integrations, client sub-accounts. Source: Leadpages pricing page. |
Additional optional add-ons (listed on official site):
- Add Users: $15 USD/month per user.
- Lead Enrichment: From $15 USD/month (includes 40 enriched leads/month).
Seller details
Leadpages
Minneapolis, Minnesota, United States
2012
Private
https://www.leadpages.com/
https://x.com/leadpages
https://www.linkedin.com/company/leadpages
