Leonardo.Ai
AI image generators software
Generative AI software
Synthetic media software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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Free version
Small
Medium
Large
- Information technology and software
- Arts, entertainment, and recreation
- Agriculture, fishing, and forestry
What is Leonardo.Ai
Leonardo.Ai is a generative AI application for creating and editing images from text prompts and reference inputs. It is used by designers, marketers, game/asset creators, and content teams to generate concept art, product-style imagery, and other synthetic visuals. The product emphasizes model/style selection, prompt-based generation workflows, and image editing features such as variations and upscaling within a web-based interface.
Purpose-built image generation workflows
Leonardo.Ai focuses on image creation and iteration, including prompt-based generation, variations, and common enhancement steps such as upscaling. These workflows support rapid exploration of visual directions without requiring a full creative suite. The interface is oriented around generating multiple candidates and refining outputs, which fits concepting and asset ideation use cases.
Style and model options
The product provides multiple generation modes and style/model choices to influence output aesthetics. This can reduce the need to manually engineer prompts for different looks compared with more general-purpose assistants. It also supports reusing settings across runs to maintain consistency across a set of images.
Web-based access and sharing
Leonardo.Ai runs in a browser, which lowers setup effort compared with locally hosted generation stacks. Teams can use it across operating systems without managing GPUs or model installations. This deployment model also makes it easier to share prompts, outputs, and iterations within a workflow.
Output control is probabilistic
As with other text-to-image generators, results can be inconsistent across runs and may require multiple iterations to reach a specific composition. Fine-grained control over anatomy, typography, and exact layout can be difficult. Users often need post-editing in external tools for production-ready assets.
Governance and rights need review
Organizations typically need to review terms for commercial use, content restrictions, and how prompts/outputs are handled. Some use cases require documented provenance, auditability, or brand-safety controls that may not match internal policy out of the box. Legal review is often necessary for regulated industries or high-visibility campaigns.
Limited beyond image generation
Leonardo.Ai is primarily centered on image generation rather than end-to-end design, video, or broader content production workflows. Teams needing integrated layout, brand kits, multi-format publishing, or advanced video synthesis may require additional software. This can increase toolchain complexity for full campaign production.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month (ex. tax) | Fast Tokens: 150/day; Token Bank: 150; Creations: Public; Basic quality settings; 1 personal collection. |
| Essential | $12 / month (ex. tax) | Fast Tokens: 8,500/month; Token Bank: 25,500; Private creations; Presets; Enhanced quality; Personal AI models: 10; Max simultaneous generations: 2; Top-up tokens supported. |
| Premium | $30 / month (ex. tax) | Fast Tokens: 25,000/month; Token Bank: 75,000; Private creations; Presets; Enhanced quality; Personal AI models: 20; Max simultaneous generations: 3; Max generation queue: 10; Relaxed ("Unlimited") image generation for selected models; Top-up tokens supported. |
| Ultimate | $60 / month (ex. tax) | Fast Tokens: 60,000/month; Token Bank: 180,000; Private creations; Presets; Enhanced quality; Personal AI models: 50; Max simultaneous generations: 6; Max generation queue: 20; Relaxed ("Unlimited") image and video generation for selected models; Top-up tokens supported. |
Team (per-month plans, billed monthly shown on site):
| Plan (Team) | Price | Key features & notes |
|---|---|---|
| Starter | $72 / month (total) — $24 / seat (ex. tax) | 75,000 shared tokens; 225,000 bank capacity; Fast tokens per seat: 25,000; Private team generations; Unlimited collections; Relaxed image/video generation for selected models. |
| Growth | $144 / month (total) — $48 / seat (ex. tax) | 180,000 shared tokens; 540,000 bank capacity; Fast tokens per seat: 60,000; Private team generations; Train AI models using team tokens; Unlimited collections; Relaxed image/video generation for selected models. |
Pay-as-you-go / API options (usage-based): Pricing model: Pay-as-you-go Free tier/trial: Start with $5 API credit to get started (API credit doesn’t expire; no time-limited trial stated). Example costs: $5 API credit to begin (site does not list per-call prices on pricing page). Discount options: Annual billing offers up to 20% off; API Custom mentions model-based discounts and dedicated support.
Seller details
Leonardo.Ai
Unsure
Private
https://leonardo.ai/
https://x.com/LeonardoAi_
https://www.linkedin.com/company/leonardo-ai/
