LettrLabs
Direct mail automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$199 per month
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What is LettrLabs
LettrLabs is a direct mail automation platform that helps teams send personalized letters and postcards as part of outbound, lifecycle, or account-based marketing programs. It is used by sales and marketing teams to trigger mailers from lists or events and to track delivery and response outcomes. The product emphasizes variable data personalization and workflows that connect direct mail to digital campaigns. It typically fits organizations that want to operationalize recurring direct mail touches without managing print vendors and fulfillment internally.
Automated direct mail workflows
LettrLabs supports programmatic sending of letters and postcards rather than one-off, manual fulfillment. This helps teams standardize outreach sequences and reduce operational overhead for printing and mailing. It aligns with common direct-mail automation patterns such as triggered sends, batch campaigns, and follow-up touches.
Personalization for mail pieces
The platform focuses on personalized content for physical mail, including variable fields and template-driven creation. This enables segmentation-based messaging and account-specific outreach without redesigning each piece. Personalization capabilities are a core requirement in this category for improving relevance and consistency across campaigns.
Campaign tracking and reporting
LettrLabs provides visibility into mail activity so teams can attribute sends to campaigns and monitor outcomes. Tracking helps coordinate direct mail with email, ads, and sales outreach in a single motion. This is important for teams that need measurable direct mail programs rather than purely brand-oriented mailers.
Integration depth may vary
Direct mail automation tools often depend on CRM and marketing automation integrations for triggering and attribution, and the breadth of native integrations can differ by vendor. If required systems are not supported natively, teams may need middleware or custom work. This can add implementation time and ongoing maintenance.
Channel scope is specialized
LettrLabs is primarily oriented around physical mail, so it may not replace broader sales engagement, gifting, or multi-channel marketing platforms. Organizations looking for a single system to orchestrate many offline and online touchpoints may need additional tools. This can increase total cost and complexity of the overall stack.
Cost sensitivity at high volume
Per-piece printing and postage costs can become significant as send volume scales, especially for highly personalized formats. Budgeting and ROI measurement become critical for sustained programs. Teams may need careful controls (approval flows, targeting rules, throttling) to prevent inefficient spend.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free | Delivery Tracking; Real Time Attribution Dashboard; Insights & Analytics; Website Visitor Retargeting; Data Enrichment; CSV Upload. (LettrLabs also advertises "$30 in FREE credit" for creating a free account.) |
| Core | $199 /month (page also displays $249 /month as an alternate monthly figure) | All Starter features plus Direct Mail Automations; Custom Attribution Windows; Custom Attribution Criteria; Printed Mail Merge; Trackable QR Codes. Site shows lower per-piece print/postage rates with higher commitments. |
| Premium | $399 /month (page also displays $449 /month as an alternate monthly figure) | All Core features plus Multi-Touch Campaigns; Holdout & Incrementality Testing; A/B Testing; Live Campaign Webhooks; Do Not Mail List; Done-For-You Mail Design. |
| Enterprise | Contact Us (custom pricing) | All Premium features plus Open API Access; Multi-Team Spend Control; Multi-User Support; Variable Image Replacement; Fully Managed Service; White Label Support. |
Usage-based / per-piece (direct-mail) pricing (examples from LettrLabs pricing page): Pricing model: Pay-as-you-go for printed/handwritten mail piece costs (platform subscription tiers are separate). Example per-piece costs (Pay-as-you-go shown on site):
- 4" x 6" printed postcard: $0.73 per piece.
- 6" x 9" printed postcard: $0.76 per piece.
- 6" x 11" printed postcard: $0.82 per piece.
- 11" x 18" tri-fold postcard: $1.12 per piece.
- Handwritten envelope + printed letter: $1.53 per piece.
- Handwritten postcard: $1.63 per piece.
- Printed card & envelope: $2.83 per piece.
Optional add-ons (pay-as-you-go examples):
- Double-sided printing: $0.12.
- NCOA verification: $0.05.
- Data enrichment (per record): $0.20.
- LeadReveal anonymous website-to-mail retargeting: $0.50.
Notes: The pricing page shows multiple columns/figures (Pay-as-you-go, Monthly, Annual and also notes "Access Even Lower Pricing with an Annual Commitment" and "Pricing as low as with Spend Commitment"), so several per-piece prices vary by commitment level. All numbers above are taken directly from LettrLabs' official pricing page.
