
Look Digital Signage
Digital signage software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per screen per month
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Large
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What is Look Digital Signage
Look Digital Signage is a cloud-based digital signage software platform used to create, schedule, and publish content to screens across one or more locations. It targets organizations that need centrally managed signage for retail, hospitality, corporate communications, and similar in-venue display use cases. The product typically combines a web management console with player apps for common endpoint devices, enabling remote updates, playlists, and scheduling. It also supports template-driven content and integrations commonly used for dynamic signage (for example, dashboards, media, and web content).
Cloud-based remote management
The platform supports centralized administration of screens and content from a web console. This fits multi-location deployments where teams need to update displays without on-site access. Remote scheduling and playlist controls reduce manual effort compared with USB-based or locally managed signage. It aligns with common operational needs in the category such as role-based access and distributed publishing.
Broad content type support
Look Digital Signage is designed to publish mixed media such as images, video, and web-based content. This enables typical signage scenarios like menus, promotions, announcements, and embedded dashboards. Support for multiple content types helps reduce reliance on separate tools for different display formats. It also makes it easier to standardize content workflows across departments.
Template and layout workflows
The product supports layout-based design approaches that allow users to build screens from regions and reusable templates. This helps non-technical users produce consistent signage without custom development. Reusable templates can speed rollouts across many screens while maintaining brand consistency. These capabilities are commonly expected in the space and are important for scaling content operations.
Hardware/player dependency risk
Digital signage deployments depend on supported player devices and operating systems, which can constrain hardware choices. If a customer’s preferred endpoints are not fully supported, rollout may require additional hardware procurement or configuration work. Player stability and OS update policies can also affect uptime and maintenance planning. This is a common operational risk for cloud signage platforms.
Advanced enterprise features unclear
Publicly available information may not clearly document depth in areas like complex approval workflows, granular audit trails, or large-scale device compliance reporting. Organizations with strict governance requirements may need to validate these capabilities during evaluation. Some platforms in this category differentiate strongly on enterprise administration and analytics, so feature parity should be confirmed. Buyers should request detailed documentation and a trial aligned to their governance needs.
Integration depth varies by use case
While signage platforms often support common integrations (for example, web embeds and data-driven widgets), the breadth and maintainability of integrations can vary. If the use case requires deep integrations with internal systems (POS, room booking, HR comms, or custom data feeds), additional configuration or custom work may be needed. API coverage, webhook support, and documentation quality should be validated early. This can affect total cost of ownership for data-driven signage.
Plan & Pricing
| Plan / Tier | Price | Key features & notes |
|---|---|---|
| 1–5 screens | $15 per screen/month (monthly) — $13.50 per screen/month (annual billing, 10% discount) | Full-featured cloud subscription; pricing page shows $15/month for 1 screen and annual 10% discount. |
| 5+ screens (volume discount) | $13 per screen/month (monthly) — $11.70 per screen/month (annual) | Official tutorial and site text state discounts apply as you scale; exact per-screen price is calculated by the on-site tariff calculator. |
| 20+ screens | $10 per screen/month (monthly) — $9.00 per screen/month (annual) | Volume-breakpoint price published on Look's pricing/tutorial pages. |
| 200+ screens | $6 per screen/month (monthly) — $5.40 per screen/month (annual) | FAQ and blog state enterprise/large-volume pricing at this level; contact sales for custom/on-premise quotes. |
| On-premise / Enterprise | Custom pricing (contact sales) | On-premise non-exclusive license and custom quotes are available via sales; request form on pricing page. |