Loop11
Heatmap tools
Session replay software
User research tools
Software testing tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$179 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Arts, entertainment, and recreation
- Education and training
What is Loop11
Loop11 is a user research and usability testing platform used to evaluate websites, prototypes, and digital experiences through task-based tests and participant feedback. It supports moderated and unmoderated studies and is typically used by UX researchers, product teams, and digital agencies to identify usability issues and validate design changes. The product emphasizes structured test creation, participant recruitment options, and reporting workflows rather than focusing primarily on behavioral analytics instrumentation.
Task-based usability testing focus
Loop11 centers on creating structured tasks and questions to measure whether participants can complete key user journeys. This makes it suitable for usability validation and design iteration workflows where qualitative and task-success data matter. It can complement analytics-led tools by capturing intent, confusion points, and direct feedback tied to specific tasks.
Moderated and unmoderated options
The platform supports both moderated sessions (facilitated interviews) and unmoderated tests (self-guided participant completion). This flexibility helps teams choose between depth (moderated) and speed/scale (unmoderated) depending on the research question. It also supports remote testing, which reduces the need for in-person labs.
Research workflow and reporting
Loop11 provides study setup, participant management options, and results reporting in a single workflow. Teams can standardize how tests are run across projects and share findings with stakeholders. This is useful for organizations that need repeatable research processes rather than ad hoc feedback collection.
Not primarily analytics-first
Loop11 is oriented around usability studies rather than always-on behavioral analytics. Organizations looking for deep heatmaps, session replay at scale, and continuous conversion funnel diagnostics may need additional tooling. As a result, it may not replace dedicated conversion analytics stacks for ongoing optimization programs.
Recruitment and sample constraints
The quality and representativeness of results depend on participant sourcing and screening. If recruitment options do not match a team’s target audience or compliance needs, additional external recruiting processes may be required. This can increase study lead time and operational overhead.
Integration and data portability limits
Depending on the organization’s analytics and experimentation environment, integrating research outputs into existing dashboards and data pipelines may require manual work. Some teams may need exports and custom processes to connect findings to product analytics, issue tracking, or experimentation results. This can make end-to-end measurement less seamless than platforms built around unified analytics and testing.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Rapid Insights | $179 per month (billed annually, includes 5 seats) or $199 per month (billed monthly) | Moderated & unmoderated testing; unlimited tasks & questions; 3 projects per month; bring-your-own participants; no credit card needed for trial. |
| Pro (Most popular) | $358 per month (billed annually, includes 5 seats) or $399 per month (billed monthly) | Heatmaps, clickstreams & path analysis; data export; up to 10 projects per month; supports up to 100 participants per project; priority chat/Slack integration (select features). |
| Enterprise (Best value) | Custom pricing (contact sales) | Unlimited projects and participants; Single Sign-On (SSO); advanced security features; create report segments; dedicated support; Master Services Agreement available. |
Notes: Annual plans include 5 seats as standard. Loop11 advertises a free 14-day trial with full Enterprise capabilities (no credit card required). Additional team members, participant recruitment and moderator/consulting services are available at extra cost.
Seller details
Loop11 Pty Ltd
Private
https://www.loop11.com/
https://x.com/loop11
https://www.linkedin.com/company/loop11/
