fitgap

LoopMe

Cross-channel advertising software
Demand side platform (DSP)
Digital advertising intelligence software
Display advertising software
Mobile advertising software
Supply side platforms (SSP)
Video advertising software
Connected TV (CTV) advertising platforms
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial unavailable
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Arts, entertainment, and recreation
  2. Media and communications
  3. Healthcare and life sciences

What is LoopMe

LoopMe is a programmatic advertising platform focused on planning, buying, and measuring digital media across mobile, video, and connected TV (CTV). It is used by advertisers and agencies to run performance and brand campaigns, manage audience targeting, and optimize delivery across channels. The product emphasizes identity and measurement capabilities designed to support cross-device reach and outcomes-based optimization, alongside access to programmatic inventory through integrations and marketplace connections.

pros

Strong mobile and CTV focus

LoopMe is built around mobile-first and video/CTV buying workflows, which aligns with teams running app, mobile web, and streaming campaigns. It supports common CTV and video formats and programmatic execution patterns used by agencies and performance marketers. This focus can reduce the need to stitch together separate tools for mobile and CTV activation. It also helps when campaign requirements include cross-device reach management.

Cross-channel activation capabilities

The platform supports running campaigns across multiple digital channels (e.g., mobile display, video, and CTV) from a single buying environment. This can simplify budget allocation, frequency management, and reporting compared with operating separate point solutions per channel. It is suited to teams that need coordinated messaging and measurement across devices. It also supports agency-style workflows where multiple campaigns and clients are managed concurrently.

Measurement and optimization tooling

LoopMe provides reporting and optimization features intended to connect delivery metrics with outcomes, which is important for performance-oriented programmatic buying. It offers tools for analyzing campaign results and adjusting targeting and bidding based on observed performance. This helps teams iterate without exporting data to separate analytics systems for every change. It is particularly relevant where stakeholders require consistent reporting across mobile and CTV placements.

cons

Complexity for smaller teams

DSP-style platforms typically require programmatic expertise to configure targeting, bidding, and measurement correctly, and LoopMe is no exception. Smaller advertisers without dedicated traders may find setup and ongoing optimization time-consuming. Governance around pixels, attribution, and audience definitions can add operational overhead. This can increase reliance on managed services or agency support.

Data and identity dependencies

Cross-device targeting and measurement depend on identity resolution approaches and the availability/quality of signals across environments. Changes in mobile identifiers, browser restrictions, and CTV data availability can affect targeting precision and measurement consistency. As a result, performance can vary by geography, inventory source, and device ecosystem. Buyers may need to validate results with controlled tests and incrementality approaches.

Not a full marketing suite

LoopMe focuses on media buying and measurement rather than end-to-end marketing functions like CRM, onsite personalization, or creative production workflows. Organizations looking for a unified system that combines customer data management, orchestration, and content operations may need additional platforms. Integrations can address gaps but add implementation effort. This is common for programmatic platforms compared with broader customer engagement suites.

Plan & Pricing

Pricing model: Pay-as-you-go (dynamic CPM) Details from official site: LoopMe publishes curated inventory/deal packages (Performance Packages, Political packages, Seasonal packages, Premium CTV package, etc.) where the listed "Price type" is "dynamic CPM". The official site does not publish fixed subscription tiers, per-seat pricing, or public CPM rates. Instead, deals are sold on a dynamic CPM basis and via direct engagement with LoopMe (Premium Deals Library, DSP integrations, or by contacting LoopMe sales/agency teams). Free tier/trial: Not published on the vendor website (no permanent free plan or free trial information available on loopme.com). How to buy / contact: LoopMe refers customers to contact email addresses (e.g., solutions@loopme.com, us_agency@loopme.com) and the Premium Deals Library; deals can also be accessed via major DSPs. No self-serve public pricing or online checkout was found on the official site. Example price information on site: "Price type: dynamic CPM" is shown on multiple deal pages (Performance Packages, Political, Seasonal, Premium CTV). No numerical CPMs or minimums are published. Notes: All information sourced only from LoopMe's official website (loopme.com).

Seller details

LoopMe Ltd.
London, United Kingdom
2012
Private
https://loopme.com/
https://x.com/loopme
https://www.linkedin.com/company/loopme/

Tools by LoopMe Ltd.

LoopMe
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