Lumar (formerly Deepcrawl)
Digital analytics software
SEO tools
Digital accessibility platforms
Digital accessibility tools
Website change monitoring software
Website monitoring software
Web accessibility software
Monitoring software
Web analytics software
Website traffic software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Lumar (formerly Deepcrawl) and its alternatives fit your requirements.
Contact the product provider
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Lumar (formerly Deepcrawl)
Lumar (formerly Deepcrawl) is a cloud-based website crawling and technical SEO platform used to audit large sites for issues that affect search visibility and user experience. It is typically used by SEO teams, digital marketing teams, and agencies to identify crawlability, indexation, internal linking, and on-page technical problems at scale. The product combines scheduled crawling, reporting, and alerting to support ongoing monitoring rather than one-time audits. It also includes capabilities positioned around web accessibility and site quality checks to help teams track compliance-related issues alongside SEO.
Scalable technical site crawling
Lumar is designed for enterprise-scale crawling, which is important for large, frequently changing websites. It supports recurring crawls to detect technical SEO issues over time rather than relying on ad hoc scans. The crawl outputs are structured for diagnosing problems such as broken links, redirect chains, duplicate content signals, and indexation blockers. This focus differentiates it from general web analytics and traffic measurement tools that do not crawl site architecture.
Ongoing monitoring and alerts
The platform supports scheduled checks and monitoring workflows that help teams catch regressions after releases or content changes. This is useful for organizations with continuous deployment where SEO issues can be introduced unintentionally. Monitoring-oriented features align with website change monitoring use cases more than traditional keyword-rank-only SEO products. It helps operationalize technical SEO as a continuous process.
Workflow-friendly reporting outputs
Lumar provides reports and issue groupings intended to be shared with developers and stakeholders. This can reduce the effort required to translate crawl findings into actionable remediation tasks. The product’s emphasis on technical diagnostics complements analytics platforms that focus on attribution and funnel reporting rather than site health. It is commonly used as a technical audit layer in a broader measurement stack.
Limited traffic analytics depth
Lumar is primarily a crawler and site health platform, not a full web analytics suite. It does not replace event-based product analytics, multi-touch attribution, or BI-style exploration used for revenue and pipeline measurement. Teams typically still need separate tools for user behavior, campaign performance, and cohort analysis. Buyers expecting a single platform for both crawling and deep traffic analytics may find gaps.
Accessibility coverage may vary
While Lumar includes accessibility-related checks, it is not always a complete substitute for dedicated accessibility testing programs. Organizations with strict compliance requirements often need additional manual testing, assistive-technology validation, and governance workflows. Automated checks can identify many issues but cannot fully validate real-user accessibility outcomes. Buyers should confirm which standards and test types are supported for their compliance scope.
Enterprise setup and tuning effort
Large-scale crawling and monitoring typically require configuration, scoping, and ongoing tuning to avoid noise and to prioritize the right issues. Teams may need technical SEO expertise to interpret findings and to integrate results into development workflows. For smaller sites or teams without dedicated SEO resources, the platform can be more complex than lightweight SEO tools. Implementation effort can increase when coordinating multiple domains, environments, or release cycles.
Plan & Pricing
Pricing model: Usage-based / credit-based pricing (URL credits; subscription shows credit limits; custom quote required).
Free tier/trial: The site offers a limited free account for "Free Users" and states it may offer time-limited free trials (see Notes).
Example costs (from official docs):
- Render with Images (JavaScript setting): additional 0.1 credits per URL crawled.
- Store HTML and/or Screenshots for SEO crawls: additional 0.1 credits per URL (0.1 each; 0.2 if both enabled).
- Lighthouse Viewer / Site Speed setting: additional 1 credit per URL when enabled.
- Various crawl actions and features consume URL credits; subdomains and fetched resources count toward credits.
How to get prices: Lumar’s public pricing page requires filling out a form to receive a pricing quote; no fixed public per-month or per-seat prices are published on the site.
Notes: Pricing is presented/managed as credit limits across project types (Technical SEO, Site Speed, Accessibility) in customers’ subscriptions; customers can request additional credits via the subscription settings.
Seller details
Lumar (UK) Ltd
London, UK
2010
Private
https://www.lumar.io/
https://x.com/lumarhq
https://www.linkedin.com/company/lumarhq/
