Lunio
Click fraud software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Lunio and its alternatives fit your requirements.
Contact the product provider
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Retail and wholesale
- Education and training
What is Lunio
Lunio is click fraud software that monitors paid media traffic and identifies invalid or low-quality clicks that can waste advertising spend. It is used by performance marketers and e-commerce teams running search and social campaigns to detect suspicious sources and reduce exposure to non-human or incentivized traffic. The product typically works by analyzing clickstream and conversion signals and then applying automated blocking or exclusion actions (for example, via ad platform exclusions) to limit repeat waste. It focuses on protecting paid acquisition budgets rather than serving as a full mobile attribution or affiliate tracking platform.
Focused paid-traffic protection
Lunio centers on identifying and mitigating invalid clicks in paid acquisition channels. This focus can make it easier to deploy for teams that primarily need fraud reduction rather than broader attribution or partner management. It aligns to workflows where the main outcome is preventing repeat spend on suspicious sources. The scope is narrower than multi-purpose measurement suites, which can reduce operational overhead for some teams.
Actionable blocking workflows
Click fraud tools are most useful when they translate detection into actions, and Lunio is positioned around blocking or excluding suspicious traffic sources. This supports day-to-day performance marketing operations where teams need to react quickly to waste. Automated or semi-automated exclusions can reduce manual list management. The approach fits organizations optimizing ROAS/CPA on ongoing campaigns.
Traffic quality visibility
Lunio provides reporting intended to help teams understand where invalid traffic originates and how it affects spend and outcomes. This can support budget reallocation decisions and conversations with agencies or channel owners. Visibility into patterns (such as repeated IP/device behavior or abnormal click rates) helps validate whether issues are isolated or systemic. The reporting focus is consistent with click-fraud-specific products in this category.
Not a full attribution suite
Lunio’s core purpose is click fraud mitigation, not end-to-end marketing measurement. Organizations that need mobile measurement, multi-touch attribution, or deep SKAdNetwork-focused workflows may still require separate tooling. This can create a multi-vendor stack and additional integration work. Buyers should confirm how Lunio’s outputs align with their existing analytics and attribution systems.
Effectiveness depends on integrations
Blocking and exclusions typically require tight integration with ad platforms and consistent tagging/UTM discipline. If campaign structures are inconsistent or platforms limit exclusion controls, mitigation may be partial. Teams may need to maintain allow/deny lists and monitor false positives. The operational impact varies by channel mix and governance maturity.
Limited public technical detail
Compared with some established vendors in the space, there is limited publicly available, independently verifiable detail on Lunio’s detection methodology, model validation, and benchmark performance. This can make vendor due diligence harder for security- or compliance-driven buyers. Prospective customers may need to rely on demos, trials, and contractual SLAs to validate outcomes. Requesting documentation on data handling and decision logic is advisable.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Custom / Tailored | Not published — pricing is based on a small fraction of your ad spend; contact sales for a quote | AI-powered IVT detection, multichannel protection (Google, Bing, Meta, TikTok, etc.), click-stream data retention (2 years), multi-account workspaces. Request a 14-day free traffic audit (access to full analytics during audit). |
