fitgap

Mailjet

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
Take the quiz to check if Mailjet and its alternatives fit your requirements.
Pricing from
$17 per month
Free Trial unavailable
Free version
User corporate size
Small
Medium
Large
User industry
  1. Real estate and property management
  2. Professional services (engineering, legal, consulting, etc.)
  3. Retail and wholesale

What is Mailjet

Mailjet is an email delivery platform that supports both marketing campaigns and transactional email sending. It is used by small to mid-sized businesses, product teams, and developers to design emails, manage contact lists, and send messages via SMTP/API. The product combines a drag-and-drop email editor with deliverability tooling and reporting, and it supports collaboration features for building and approving templates.

pros

Unified marketing and transactional email

Mailjet supports both bulk marketing campaigns and transactional messages in one platform. Teams can use the same templates, sender domains, and reporting foundation across use cases. This reduces the need to maintain separate tools for newsletters and application-generated emails.

Developer-friendly API and SMTP

Mailjet provides APIs and SMTP relay options for integrating email sending into applications and workflows. It supports common transactional patterns such as templated messages and event-based sending. This makes it practical for engineering teams that need programmatic control alongside a marketing UI.

Collaborative template editing workflow

The platform includes a visual email editor and template management features aimed at repeatable production. Multiple users can work on email content and templates with review/approval-style collaboration. This is useful for teams that need coordination between marketing, design, and technical stakeholders.

cons

Limited CRM and sales features

Mailjet focuses on email creation and delivery rather than full customer relationship management. Organizations that need deal pipelines, sales activity tracking, or deep contact enrichment typically require a separate CRM. This can increase integration work when compared with platforms that bundle CRM capabilities.

Automation depth varies by plan

Advanced lifecycle automation and cross-channel orchestration are not the core emphasis of Mailjet compared with broader marketing suites. Some automation scenarios may require external tooling or custom development using the API. Teams with complex segmentation and multi-step journeys may find the built-in options restrictive.

Reporting less comprehensive for attribution

Mailjet provides standard email metrics (deliveries, opens, clicks, bounces) but may not cover end-to-end revenue attribution without additional analytics setup. Connecting email performance to downstream conversions often requires integrations, UTM discipline, or data warehouse work. This can be a limitation for organizations that rely on multi-touch attribution reporting.

Plan & Pricing

Plan Price Key features & notes
Free $0/month — Forever (6,000 emails/month; 200 emails/day) Up to 1,000 contacts; APIs, SMTP Relay, Webhooks; Advanced Email Editor; Basic statistics; Form builder; No credit card required at signup.
Essential Starting at $17/month (monthly billing) — includes 15,000 emails/month Unlimited contacts; Online customer support; No Mailjet logo; 500 Email Previews/month; 500 Email address validations; Segmentation; 1 Subaccount; AI Assisted Content Creation; 10% discount for annual billing.
Premium Starting at $27/month (monthly billing) — includes 15,000 emails/month All Essential features plus Advanced Statistics; Automations; Dynamic Content; A/B Testing; Landing Pages; 2,000 Email Previews/month; Multi-user access & role management; Up to 20 subaccounts on request; Priority support; Chat & phone support for larger plans; Dedicated IP available on higher-volume plans.
Custom (Enterprise) Custom pricing — Contact Sales Deliverability services; Dedicated Technical Account Manager; Comprehensive onboarding; Dedicated IP strategy; IP performance monitoring; Blocklist monitoring; Deliverability reports; Custom users/subaccounts/validations; SLA and training.

Notes: Pricing is billed monthly by default; Mailjet offers a pricing calculator / "pay as you grow" input to select different monthly send volumes. Prices on the site exclude VAT unless otherwise noted.

Seller details

Sinch Email (Mailjet) (Sinch AB)
Paris, France
2010
Subsidiary
https://www.mailjet.com/
https://x.com/mailjet
https://www.linkedin.com/company/mailjet/

Tools by Sinch Email (Mailjet) (Sinch AB)

Mailjet

Best Mailjet alternatives

Pipedrive
Brevo Marketing Platform
Systeme.io
Intuit Mailchimp Email Marketing
See all alternatives

Popular categories

All categories