Mailrelay
Email marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Mailrelay and its alternatives fit your requirements.
Free Trial unavailable
Free version
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Education and training
What is Mailrelay
Mailrelay is an email marketing platform used to create, send, and track email campaigns and newsletters. It targets small to mid-sized organizations that need list management, templates, automation workflows, and deliverability-focused sending. The product includes reporting on opens/clicks and subscriber management features such as segmentation and unsubscribe handling. It is positioned as a standalone email marketing tool rather than a full CRM suite.
Core email campaign tooling
Mailrelay provides the standard capabilities required for email marketing, including list management, segmentation, templates, and campaign scheduling. It supports common newsletter and promotional campaign workflows without requiring a separate CRM. For teams primarily focused on outbound email communication, the feature set aligns with typical email marketing requirements. Reporting on campaign performance helps users evaluate engagement and iterate on content.
Automation and subscriber management
The platform includes automation features that support triggered emails and basic lifecycle messaging. Subscriber management functions such as opt-in/opt-out handling and suppression lists help maintain compliance-oriented sending practices. Segmentation enables targeting based on subscriber attributes and engagement signals. These capabilities support recurring campaigns and simple nurture sequences.
Standalone deployment simplicity
Mailrelay operates as a dedicated email marketing system, which can reduce complexity compared with broader all-in-one sales/marketing suites. Teams can adopt it without restructuring their CRM processes. The product focus can be beneficial for organizations that only need email marketing rather than pipelines, deals, or service modules. This can shorten initial setup for straightforward newsletter use cases.
Limited CRM breadth
Mailrelay is not designed to replace a CRM and typically lacks native sales pipeline management, deal tracking, and deep contact activity timelines. Organizations that want marketing and sales in one system may need additional tools and integrations. This can increase operational overhead when coordinating lead handoff and attribution. Users should validate how contacts and events sync with their existing customer database.
Integration depth varies
Compared with broader marketing platforms, integration coverage and depth can be more limited depending on the apps a business uses. Some integrations may require middleware or custom API work to achieve real-time syncing and advanced event-based automation. This can affect teams that rely on e-commerce, product analytics, or multi-channel orchestration. Prospective buyers should confirm availability for their key systems and required data fields.
Advanced analytics may be basic
While standard email metrics are typically available, more advanced analytics (multi-touch attribution, cohorting, and cross-channel reporting) may require external BI tools. Teams with complex lifecycle measurement needs may find built-in reporting insufficient. This can make it harder to compare performance across channels or tie campaigns to revenue without additional setup. Users should assess export options and API access for reporting pipelines.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | 0,00€ per month | 80,000 messages/month; 20,000 contacts; Full support; Includes all enterprise features (stated on Mailrelay pricing page). |
| Standard | Price not displayed on static pricing page (select volume using slider on official pricing page) | Increased sending volume; Priority support; Plans tailored to your needs; Does not include impressions and clicks stats. |
| Enterprise | Price not displayed on static pricing page (select volume using slider on official pricing page; custom/large-volume pricing likely) | Increased sending volume beyond free limits; Priority support; Plans tailored to needs; Advanced statistics for opens and clicks. |
Notes:
- Mailrelay offers both Subscription (monthly plans with limits on messages and subscribers) and Prepaid packages (pay-as-you-go credits). Pricing on the vendor site is displayed dynamically via a volume slider; numeric paid prices were not present in the static HTML snapshot and require interacting with the site to reveal specific amounts.
- Annual billing option shows a -10% discount on the pricing page.
