Mailshake
Sales engagement software
Sales acceleration software
Sales intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 per user per month
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Medium
Large
- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Mailshake
Mailshake is a sales engagement platform focused on creating, sending, and tracking outbound email sequences for prospecting and follow-up. It is used primarily by sales development teams, agencies, and small-to-mid-sized sales organizations that run cold email and multi-touch outreach. The product centers on sequence automation, deliverability controls, and performance reporting, with optional phone and social touches depending on plan and integrations. It typically complements a CRM rather than replacing one.
Sequence-based outbound automation
Mailshake provides tools to build multi-step outreach sequences with automated follow-ups and personalization fields. It supports common outbound workflows such as cold outreach, lead follow-up, and meeting-setting. This makes it well-suited for teams that need a dedicated outbound layer without adopting a full CRM suite. The workflow design is generally simpler than broader sales platforms that bundle many modules.
Deliverability and sending controls
The platform includes features aimed at improving email deliverability, such as sending limits, scheduling, and mailbox health-related settings (feature availability can vary by plan). These controls help teams manage outbound volume and reduce the risk of triggering provider throttling. Mailshake also tracks opens, clicks, replies, and bounces to support list hygiene and iteration. For organizations running cold email at scale, these operational controls are a practical differentiator versus general-purpose CRMs.
Integrations with sales stack
Mailshake integrates with common CRMs and productivity tools so outreach activity can be logged and leads can be synced. This allows teams to keep a system of record in a CRM while using Mailshake for execution of outbound sequences. Webhooks and API options (where available) support custom workflows. This integration-first approach fits organizations that already standardize on another CRM.
Not a full CRM
Mailshake does not function as a comprehensive CRM for pipeline management, forecasting, and account-level relationship tracking. Teams typically need a separate CRM to manage opportunities, stages, and revenue reporting. This can add integration and process overhead compared with all-in-one sales suites. Organizations seeking a single platform for both engagement and CRM may find the scope limiting.
Limited native intelligence data
Mailshake is primarily an execution and tracking tool for outreach rather than a deep sales intelligence database. Prospect data enrichment, firmographics, and intent signals are not its core strength and often require third-party providers. As a result, teams may need additional tools for list building and data quality management. This can increase total cost and complexity for data-driven outbound programs.
Governance and compliance needs
Cold outreach programs require careful handling of consent, suppression lists, and regional regulations, and Mailshake users must configure processes accordingly. Some compliance and governance capabilities may depend on internal policy and external tooling rather than being fully enforced by the platform. Larger enterprises with strict audit, retention, and approval workflows may need additional controls. This can make Mailshake less suitable for highly regulated environments without supplementary systems.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $29 per user/month (monthly) or $25 per user/month (annual) | 1 email address per user; 1,500 email sends/month; Unlimited uploaded contacts; 50 free Data Finder credits; Unlimited email warmup; Unlimited campaigns/month; Unlimited email verification; A/B testing; AI email writing (SHAKESpeare). Source: Mailshake pricing page. |
| Email Outreach | $49 per user/month (monthly) or $45 per user/month (annual) | 2 email addresses per user; Unlimited email sends/month; Unlimited uploaded contacts; 50 free Data Finder credits; Email rotation; Email personalization; Advanced scheduling & throttling; Unified inbox; CRM integrations (Salesforce, Pipedrive, HubSpot); 1,000+ Zapier integrations; Browser extension; Email template management. Source: Mailshake pricing page. |
| Sales Engagement | $99 per user/month (monthly) or $85 per user/month (annual) | 10 email addresses per user; Unlimited email sends/month; Unlimited uploaded contacts; 2,500 free Data Finder credits; LinkedIn automation; 5 phone numbers; Power phone dialer; Unlimited free dialer minutes to North American numbers; Phone scripts; Lead temperature; Account-level view; 1:1 onboarding call. Source: Mailshake pricing page. |
| Agency Plan | Contact Sales (custom) — Mailshake pricing page shows "Talk to Sales"; Mailshake Help docs list agency seat pricing: Email Outreach Agency $59/seat/mo or $699/seat/yr; Sales Engagement Agency $99/seat/mo or $999/seat/yr (5-seat minimum). | Agency plan includes all Sales Engagement features and unlimited email addresses; combined billing and swappable seats. Sources: Mailshake pricing page and Mailshake Help docs. |
Additional add-ons (official site):
| Add-on | Price | Notes |
|---|---|---|
| Data Finder | $19/month (monthly) or $17/month (annual) | Find business contact information; add-on to plans. Source: Mailshake pricing page. |
| Ready-to-use Mailboxes | $12/month (monthly) or $11/month (annual) | Prebuilt mailboxes to scale sending infrastructure; add-on to plans. Source: Mailshake pricing page. |
Seller details
Mailshake
Austin, TX, USA
2015
Private
https://mailshake.com
https://x.com/mailshakeapp
https://www.linkedin.com/company/mailshake/
