Maplytics
Location intelligence software
Business intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Maplytics and its alternatives fit your requirements.
$300 total for minimum subscription
Free Trial
Free version unavailable
Small
Medium
Large
- Banking and insurance
- Retail and wholesale
- Manufacturing
What is Maplytics
Maplytics is a location intelligence and mapping add-on for Microsoft Power BI that enables users to visualize and analyze data on interactive maps. It targets BI analysts and business users who need geographic analysis such as territory performance, regional comparisons, and spatial distribution of KPIs. The product focuses on Power BI-native deployment and provides mapping layers and location-based analytics within Power BI reports and dashboards.
Native Power BI integration
Maplytics is designed to work inside Microsoft Power BI, which reduces the need to move data into a separate mapping application. Users can embed maps directly in Power BI reports and publish them through standard Power BI sharing workflows. This approach fits organizations that standardize on Power BI for analytics delivery.
Rich mapping visual options
The product supports multiple map visualizations used in business reporting, such as point mapping and thematic (choropleth-style) views. It also supports layering and interactive exploration to help users compare performance across geographies. These capabilities align with common location-intelligence use cases like sales coverage, service distribution, and regional KPI tracking.
Supports spatial analysis use cases
Maplytics is positioned for business scenarios that require geographic context, including territory analysis and location-based performance reporting. It helps teams interpret patterns that are difficult to see in tables or non-spatial charts. For organizations already using BI dashboards, this can add location context without adopting a separate GIS platform.
Power BI dependent product
Maplytics primarily serves Power BI users, so organizations using other BI stacks may not benefit without adopting Power BI. This can limit cross-platform standardization when multiple analytics tools exist in the enterprise. It also means feature parity and roadmap are tied to Power BI visual and platform constraints.
Not a full GIS platform
While it supports business mapping and location intelligence, it is not positioned as a full geographic information system with advanced geoprocessing and data management. Teams needing complex spatial workflows (e.g., heavy spatial ETL, advanced topology operations) may require additional tools. This can introduce a multi-tool workflow for advanced geospatial teams.
Data quality and geocoding reliance
Map-based reporting depends on accurate addresses, coordinates, and consistent geographic identifiers in source data. If data requires extensive cleansing, enrichment, or high-accuracy geocoding, users may need external processes or services before visualization. This can add implementation effort for organizations with inconsistent CRM/ERP location data.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Per-user subscription (minimum 5 users) | $10.00 per user/month (billed annually, prepaid) | Includes Bing Maps license; bundled 24,000 Bing Maps transactions per subscribed user per year; Minimum subscription: 5 users for either 6 months or 12 months. |
| Geocode Bing Maps transaction pack (add-on) | 20,000 – $100; 50,000 – $200; 100,000 – $300 | Additional geocode transactions available for purchase if bundled transactions are exceeded. |
| Auto Scheduling MIO transaction add-on (add-on) | 5,000 – $100 | Auto Scheduling includes 36,000 MIO transactions per year bundled with the platform; additional MIO packs available. |
| Truck Routing MIO transaction add-on (add-on) | 7,500 – $100 | Truck Routing includes 24,000 MIO transactions per year bundled with the platform; additional MIO packs available. |
