Maptitude
Field sales software
Location intelligence software
GIS software
Route planning software
Business intelligence software
Distribution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$795 per user per year
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Banking and insurance
- Professional services (engineering, legal, consulting, etc.)
What is Maptitude
Maptitude is a desktop geographic information system (GIS) used to create, analyze, and visualize location-based data for business and planning use cases. It supports tasks such as territory design, demographic and market analysis, site selection, and route planning using map layers and spatial analysis tools. The product targets analysts and operations teams that need GIS capabilities without building custom mapping applications. It is typically deployed on Windows and can integrate external datasets (for example spreadsheets and common GIS file formats) for mapping and reporting.
Broad GIS analysis toolkit
Maptitude provides a wide range of GIS functions such as thematic mapping, geocoding, spatial queries, buffering, and territory creation. This supports common business workflows like market analysis, service area definition, and location-based reporting. Compared with field-sales-first tools, it is oriented toward deeper spatial analysis rather than only visit planning. It also supports working with multiple map layers to combine internal and third-party data.
Strong territory mapping workflows
The product includes tools to build and adjust sales or service territories using boundaries, drive-time areas, and other geographic criteria. Users can visualize coverage, balance territories, and produce map outputs for planning and communication. This is useful for distribution and field operations teams that need repeatable territory design. The workflow is generally more GIS-centric than CRM-centric, which can be an advantage for analysts.
Offline-capable desktop deployment
As a desktop GIS, Maptitude can be used without relying on a browser session for core mapping and analysis tasks. This can fit organizations with strict data handling requirements or limited connectivity in some environments. Desktop deployment also enables working with local files and larger datasets without moving them to a cloud service. It can complement existing BI or CRM systems by producing map-based outputs and analyses.
Limited native CRM features
Maptitude is not primarily a sales CRM, so it typically lacks built-in lead/opportunity management, activity tracking, and pipeline reporting found in field sales platforms. Organizations often need to integrate it with a separate CRM to operationalize field execution. This can add process complexity when teams want a single system for mapping and sales workflows. As a result, it may be better suited to planning and analysis than day-to-day sales management.
Desktop-first user experience
Because it is primarily a desktop GIS, it may not provide the same mobile-first experience as tools designed for field reps. Mobile route execution, check-ins, and real-time team coordination may require additional products or workflows. This can be a limitation for organizations that prioritize in-the-field usability over analytical depth. IT teams may also need to manage desktop installation and updates across users.
Integration and automation overhead
Connecting Maptitude outputs to broader BI stacks, data warehouses, or operational systems may require manual exports or custom integration work depending on the environment. Automated data refresh and governed semantic models are typically stronger in dedicated BI platforms. Teams may need GIS expertise to maintain data quality (geocoding accuracy, boundary definitions, and layer management). This can increase time-to-value for organizations without in-house GIS skills.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Maptitude Online Subscription | $795 per user/year | 1-year license; browser-based online mapping; includes one FREE Country Package; includes 10 GB storage and 50,000 map views; free 30-day trial available. |
| Maptitude Desktop Subscription | $795 per user/year | 1-year license for desktop (Windows/Mac); includes one FREE Country Package; access to software & data upgrades and support during subscription; free 30-day trial available. |
| Maptitude Desktop (One-time / No-subscription) | $1,095 (10-year, single-user license) | Perpetual/10-year single-user license (buy option); includes one FREE Country Package; optional annual upgrade from previous version $795; 30-day money-back guarantee. |
| Maptitude Remote Desktop (per user) | $1,095 per user/year (subscribe) or $1,395 (10-year buy) | Remote/Concurrent access licensing for Terminal Services/Citrix/AWS/Azure; simultaneous named-user seats available for additional cost; free 30-day trial available. |
| Maptitude Enterprise Subscription | $1,095–$1,595 per user/year (tiered) | 1-year license with corporate deployment/packaging support; tiered pricing for larger deployments — contact sales for details. |
| Country Package (map/data add-on) | $695 per Country Package (single-user) | Optional country data package (street/address data, demographics, routing data). |
Seller details
Caliper Corporation
Newton, Massachusetts, USA
1983
Private
https://www.caliper.com/maptitude/
https://x.com/CaliperCorp
https://www.linkedin.com/company/caliper-corporation/
