Maxoptra
Route planning software
Distribution software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£200 per month
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What is Maxoptra
Maxoptra is a cloud-based route planning and delivery management platform used to plan, optimize, and monitor multi-stop routes for field delivery and service operations. It supports dispatchers and logistics teams that need to allocate jobs, sequence stops, and track execution against planned schedules. The product combines route optimization with driver mobile workflows and customer-facing notifications to manage last-mile operations. It is typically used by organizations running recurring distribution routes or time-windowed deliveries.
Route optimization with constraints
Maxoptra supports route planning that accounts for operational constraints such as time windows, service times, vehicle capacities, and driver working hours. This helps teams produce feasible routes rather than simple point-to-point directions. It is suited to multi-stop, multi-vehicle planning where manual sequencing becomes difficult. The focus is on operational routing rather than general-purpose mapping.
Execution tracking and visibility
The platform provides tools to monitor route progress and job status during the day. Dispatchers can compare planned versus actual performance and respond to exceptions. This supports day-of-operations management for delivery fleets. It aligns with common last-mile requirements such as proof-of-completion workflows and status updates.
Customer communication features
Maxoptra includes customer-facing capabilities such as delivery notifications and ETA-style updates to reduce inbound status calls. These features help standardize communication across drivers and routes. For distribution teams, this can improve coordination at delivery points. It positions the product as more than a standalone route optimizer.
Limited public pricing transparency
Publicly available, self-serve pricing information is often limited compared with some route planning tools that publish tiered plans. This can make early-stage budgeting and comparison shopping harder. Buyers may need a sales-led process to confirm costs and packaging. Procurement teams typically prefer clear, published pricing for faster evaluation.
Not a full TMS/ERP
Maxoptra focuses on last-mile routing and delivery execution rather than end-to-end transportation management or enterprise resource planning. Organizations needing carrier procurement, freight audit, or deep warehouse management may require additional systems. Integrations can address gaps, but they add implementation effort. Fit depends on whether the primary need is route execution versus broader logistics management.
Integration effort may vary
Connecting Maxoptra to order management, CRM, or eCommerce systems can require configuration and, in some cases, custom development. Data quality (addresses, time windows, service durations) materially affects optimization results and may require process changes. Teams should plan for onboarding time to standardize inputs and driver workflows. This is common in the category but still a practical adoption constraint.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Optimiser | Request pricing (contact sales) | Automated route optimisation; manual planning fallback; order import (file & API); printable driver manifests; schedule export to Excel. |
| Track & Trace | Request pricing (contact sales) | Import pre-planned routes; real-time tracking vs plan; in-vehicle telematics integration; ePOD (signature & photo); SMS notifications and ETA customer communication. |
| Complete | Request pricing (contact sales) | Bundles Optimiser + Track & Trace for end-to-end route planning, execution control and ePOD. |
Notes: The vendor’s official pricing page asks customers to request a quote for tariff pricing. The site explicitly states packages for fleets of <5 vehicles start at a minimum of £200 per month on a 12-month contract.
Seller details
Maxoptra Ltd
Cambridge, England, United Kingdom
2007
Private
https://www.maxoptra.com/
https://x.com/maxoptra
https://www.linkedin.com/company/maxoptra
