Mediahawk
Outbound call tracking software
Sales acceleration software
Attribution software
Inbound call tracking software
Marketing analytics software
Speech analytics software
Account-based marketing software
Account-based execution software
Call & contact center software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£179 per month
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- Professional services (engineering, legal, consulting, etc.)
- Real estate and property management
- Media and communications
What is Mediahawk
Mediahawk is a call tracking and conversation analytics platform used to attribute inbound phone leads to marketing sources and to route, record, and analyze calls. It is typically used by marketing and revenue teams in organizations that rely on phone enquiries, including multi-location and campaign-driven businesses. The product combines dynamic number insertion, call reporting, and CRM/marketing integrations to connect call outcomes to campaigns and accounts. It also provides call recording and speech/conversation analytics features to support quality and performance analysis.
Strong call attribution workflow
Mediahawk focuses on linking phone calls to specific marketing sources using tracking numbers and web session attribution methods such as dynamic number insertion. This supports campaign-level reporting for channels where phone conversion is important. It helps teams move beyond basic call counts by tying calls to outcomes and lead records when integrated with downstream systems.
Conversation analytics and QA
The platform includes call recording and analytics capabilities that support review of call handling and customer intent. Speech/conversation analytics can help teams identify themes, compliance issues, and missed opportunities from call content. This is useful for organizations that need both marketing attribution and operational insight from calls.
Integrations for revenue workflows
Mediahawk is positioned to connect call data into CRM and marketing systems so calls can be treated as first-class lead and activity records. This supports sales follow-up, reporting, and attribution across teams. Compared with general-purpose sales tools, its strength is capturing and structuring phone interactions rather than managing the full sales pipeline end-to-end.
Not a full sales suite
Mediahawk centers on call tracking, routing, and analytics rather than end-to-end sales execution. Organizations still typically need a separate CRM and sales engagement stack for pipeline management, forecasting, and multi-channel outreach. Teams expecting a single system for all sales acceleration functions may find gaps outside telephony-led workflows.
Attribution depends on implementation
Accurate marketing attribution requires correct number provisioning, tagging, and consistent campaign governance. Dynamic number insertion and source mapping can be sensitive to website changes, cookie restrictions, and cross-domain journeys. Organizations may need ongoing administration to keep reporting reliable as campaigns and sites evolve.
Telephony footprint considerations
Call tracking and recording capabilities can vary by country, carrier, and regulatory requirements, which can affect rollout for distributed teams. Recording, storage, and consent management may require additional configuration and policy work. Buyers should validate number availability, call quality, and compliance features for their operating regions.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | £199 per month (monthly) / £179 per month (billed annually) | Includes either 1 dynamic pool or 10 static numbers; unlimited users; call tracking & marketing attribution; conversion tracking (calls, forms, chat); integrations (Google, Facebook, etc.); onboarding and Client Excellence Programme. |
| Professional | £299 per month (monthly) / £269 per month (billed annually) | Includes either 1 dynamic pool or 10 static numbers; Sales Matching; advanced attribution and customer insight; extensive integrations; call handling tools; hands-on technical onboarding support; dedicated account manager. |
| Enterprise | POA (contact sales) | Enterprise-class analytics and support; reduced rates for high number/call volumes; customised onboarding; Insight and Managed Services; API and webhooks; onsite and unlimited online training. |
Additional noted add-ons & unit pricing (from vendor site):
- Additional dynamic pool: £75 per month (Starter/Professional; POA for Enterprise).
- Additional 5 static numbers: £37.50 per month (Starter/Professional; POA for Enterprise).
- Speech analytics: £0.04 per minute (Starter/Professional; POA for Enterprise).
- Redaction for data privacy: £0.04 per minute (Starter/Professional; POA for Enterprise).
- Outbound (includes 1 agent): £30 per month; additional agent £5 per month (POA for Enterprise).
- Managed Service: Starter £150 per month; Professional £250 per month (Enterprise POA).
- Insight Service: Professional £250 per month (Enterprise POA).
- Call charges (per-minute rates) vary by number type and destination (examples on site: landline connecting 2.5p/min; mobile connecting 9.5p/min; cost per call 15p/12p for Starter/Professional).
Billing notes: Subscriptions billed in advance; call charges billed in arrears. 10% discount applies to fixed rates on annual contracts.
