metricool
Social media analytics software
Social media management tools
Social media suites
Social media marketing software
Facebook data mining software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per month
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What is metricool
Metricool is a social media management and analytics platform used to plan, schedule, publish, and measure performance across multiple social networks. It is typically used by social media managers, creators, and small-to-mid-sized marketing teams to manage content calendars and reporting from a single interface. The product combines post scheduling, basic community management, and cross-channel analytics with paid ads reporting for supported platforms. It differentiates through an integrated workflow that pairs publishing tools with performance dashboards and downloadable reports.
Unified scheduling and analytics
Metricool combines content planning, scheduling, and performance measurement in one product, reducing the need to switch between separate tools. Users can manage multiple profiles and track post-level and account-level metrics from a central dashboard. This supports routine operational workflows such as weekly content planning and monthly performance reviews. For teams that do not need enterprise-grade listening, this integrated approach can be sufficient for day-to-day social operations.
Cross-channel reporting outputs
The platform provides dashboards and report exports that consolidate metrics across supported social networks. This helps agencies and in-house teams standardize recurring reporting for stakeholders without building custom spreadsheets each cycle. Reports typically include growth, reach/impressions, engagement, and content performance views. The focus is on practical performance reporting rather than deep consumer intelligence or large-scale media monitoring.
Paid and organic visibility
Metricool supports measurement of both organic social performance and paid activity for supported ad accounts, enabling a single view of campaign and content outcomes. This is useful when teams need to relate publishing activity to promotion results without adopting a separate ad analytics product. It also supports basic optimization workflows such as identifying top posts and best posting times based on historical performance. The combined view can streamline lightweight social marketing operations.
Limited enterprise listening depth
Metricool is primarily oriented to publishing and performance analytics, not full-scale social listening and consumer intelligence. Organizations that require advanced query building, sentiment modeling, broad source coverage, and large-volume data processing may find gaps. It is less suited to use cases like brand risk monitoring, crisis detection, or research-grade audience analysis. Teams with those needs often require a dedicated intelligence platform alongside publishing tools.
Platform coverage and API constraints
Supported networks, metrics, and historical depth depend on each platform’s API permissions and can change over time. Some metrics or features may be unavailable for certain account types, regions, or networks, which can complicate standardized reporting across all channels. This can be a limitation for organizations with diverse channel mixes or strict KPI definitions. Users may need to validate metric availability per network before committing to a reporting template.
Collaboration and governance limits
Compared with larger social media suites, governance features such as complex approval workflows, granular role-based controls, and audit requirements may be less extensive. This can matter for regulated industries or large teams that need strict separation of duties and formal review processes. Multi-brand or multi-region organizations may also require more advanced asset management and workflow automation. As team size and compliance needs grow, additional tooling or process workarounds may be required.
Plan & Pricing
| Plan | Price (USD) | Key features & notes |
|---|---|---|
| Free | $0/month | Manage 1 brand; connect most social networks (except LinkedIn and Twitter/X); schedule up to 20 posts/month; analyze 5 competitor profiles; 30 days analytics; AI social media assistant. |
| Starter | From $20/month (up to 5 brands); $36/month (up to 10 brands) | Includes Free features plus unlimited scheduling*; analyze up to 100 competitors; LinkedIn connection; PDF & PPT reports; multiple SmartLinks; unlimited analytics history; Google Drive & Canva integration; Twitter/X available via add-on ($5/account). |
| Advanced | From $53/month (up to 15 brands); $85/month (up to 25 brands); $159/month (up to 50 brands) | Includes Starter features plus team & client management; roles & permissions; post approval workflows; full Twitter/X analytics; custom report templates; Looker Studio connector; Metricool API (Zapier, Make, MCP). |
| Custom | Custom pricing | White-label, dedicated account manager, custom brand limits, custom AI assistant credits; contact sales. |
Notes: Prices shown are the USD monthly figures displayed on Metricool's official pricing page. Prices do not include applicable VAT. Unlimited scheduling may be limited by Metricool's Fair Use Policy. Twitter/X add-on: $5/month per connected account. Hashtag tracker: $25/day (add-on).
Seller details
Metricool Software, S.L.
Madrid, Spain
2015
Private
https://metricool.com/
https://x.com/metricool
https://www.linkedin.com/company/metricool/
