Midjourney
AI image generators software
Generative AI software
Synthetic media software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10 per month
Free Trial
Free version unavailable
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- Arts, entertainment, and recreation
- Media and communications
- Accommodation and food services
What is Midjourney
Midjourney is a generative AI image creation service that produces images from text prompts and optional image references. It is commonly used by designers, marketers, and creators for concept art, mood boards, product visualization, and stylized illustrations. The product is primarily accessed through a Discord-based workflow, with web access used for browsing, managing, and remixing generations. It emphasizes prompt-driven iteration and community-style discovery over a traditional desktop design interface.
High-quality stylized outputs
Midjourney is widely used for producing visually cohesive, stylized images from short text prompts. It supports iterative refinement through variations and upscaling, which helps users converge on a desired look without manual drawing. For teams that need fast concept exploration, it can reduce time spent on early-stage visual ideation compared with manual mockups.
Fast prompt-to-image iteration
The workflow supports rapid cycles of generating multiple candidates, selecting variants, and re-running prompts with adjustments. Users can incorporate image prompts to steer composition or style, which is useful for brand-adjacent exploration and visual consistency. This iteration model fits creative review processes where stakeholders want multiple options quickly.
Community-driven prompt discovery
Because much usage occurs in Discord, users can observe others’ prompts and results and learn effective prompting patterns. Public galleries and shared outputs make it easier to benchmark styles and reproduce techniques. This can shorten onboarding time for new users compared with tools that provide fewer examples in-context.
Discord-centric user experience
Core creation workflows rely on Discord commands, which can be less intuitive than a dedicated design application for some business users. Managing assets, organizing projects, and collaborating in a structured way can be harder than in tools built around files, folders, and team workspaces. Some organizations also restrict Discord, which can limit deployment.
Limited native design tooling
Midjourney focuses on image generation rather than end-to-end design production. It does not replace layout, brand kit management, multi-page composition, or advanced editing workflows typically handled in dedicated creative suites. Many teams still need downstream tools for typography, precise retouching, and production-ready exports.
Governance and IP considerations
As with many generative image tools, organizations may need to evaluate licensing terms, acceptable-use rules, and how generated content can be used commercially. Controls for enterprise governance (for example, centralized admin, policy enforcement, and auditability) may not match what some regulated teams expect. Legal review is often required for customer-facing or brand-critical use cases.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $10 per month (or $96/year — $8/month when billed annually) | Fast GPU time: 3.3 hours/month (≈200 minutes). Relax Mode: Not available. Work solo in Discord DMs. Rate images to earn free fast time (requires an active subscription). |
| Standard | $30 per month (or $288/year — $24/month when billed annually) | Fast GPU time: 15 hours/month. Relax Mode: Unlimited images. SD video allowed. Higher priority in queue. |
| Pro | $60 per month (or $576/year — $48/month when billed annually) | Fast GPU time: 30 hours/month. Relax Mode: Unlimited images & SD/HD video. Stealth Mode (private generations). More concurrent fast jobs. Required plan for companies > $1,000,000 USD annual revenue using images commercially (see Terms). |
| Mega | $120 per month (or $1,152/year — $96/month when billed annually) | Fast GPU time: 60 hours/month. Relax Mode: Unlimited images & SD/HD video. Stealth Mode. Highest concurrency and limits for studios/enterprise. |
Notes: Extra Fast GPU time can be purchased at $4/hour. Annual billing gives a 20% discount (full year paid upfront). Plan features and availability are subject to change per Midjourney Terms of Service.
Seller details
Midjourney, Inc.
San Francisco, CA, USA
2021
Private
https://www.midjourney.com/
https://x.com/midjourney
https://www.linkedin.com/company/midjourney/
